GEO & AI Search

What Google’s current guidance means for useful practice pages, technical SEO, and measuring search visibility.

Traditional SEO gets you into Google. GEO gets you cited by ChatGPT, Claude, and Perplexity — where 40% of legal searches now start. Here are the three specific technical changes we make on every law firm site to unlock that citation surface.

When a prospect asks ChatGPT for a lawyer in your city, does your firm get named? This is the exact 14-step checklist we run to get law firms cited in AI search results.

AI engines do not pick law firms at random. There is a logic to it - retrieval, corroboration, entity recognition, and trust signals. Understand the machine and you can show up in it.

Schema markup is the structured data that tells AI engines exactly what your firm is, where it operates, and what it does. It is the most overlooked GEO advantage in legal marketing.

AI search engines are recommending law firms right now. Is yours being mentioned? Here's how to monitor your visibility in ChatGPT, Perplexity, and Claude.

Generative Engine Optimization (GEO) is transforming how potential clients find lawyers. If you're not optimized for AI search, you're invisible to 40% of your market.