01 / A stronger online presence
Law firm websites.
Clear strategy, thoughtful design, and a straightforward path from first impression to inquiry.
Websites · SEO & GEO · AI services for law firms
A clearer presence.
A more capable firm.
A clearer website. A strategy for search and AI discovery. AI skills your team can actually use. Personal guidance from Chris Costa to bring it together.
A real conversation. A practical plan.
Christopher Costa
Your firm’s next chapter
Show up clearly.
Work with confidence.
For attorneys, firm owners, and the teams behind them.Get to know our SEO & GEO approach
Good work starts
with a clear direction.
Choose the starting point that matters to your firm today. Each offer stands on its own, and they work well together.
Find your website scope
02 / A more confident team
AI Assessment & Concierge.
Find the right starting point with an AI Assessment, then stay current with the monthly AI Concierge service.
SEO & GEO marketing for lawyers
A good website deserves
to be discovered.
Your website is the foundation. Search engine optimization and generative engine optimization build on it—with clear practice-area content, a consistent local presence, and information that people and search systems can understand.
We connect your website, content, and visibility strategy around the clients you want to reach. Start with an audit, agree on priorities, and define what to measure.
Explore SEO & GEO Talk about your firm’s visibility
Two parts of your visibility strategy
01 / Search engines & local discovery
SEO. Build the foundation.
Technical site health, useful practice-area pages, and consistent local business information.
Site structure · Local presence · Relevant content
02 / AI search & answer engines
GEO. Make your expertise clear.
Clear answers, structured information, and consistent details about your firm for AI-assisted discovery.
Answer-focused content · Schema · Firm information
A strategy to improve how your firm is presented and discovered. Search rankings, AI mentions, and inquiries are not guaranteed.
Explore the GEO readiness checkerSelected website designs
Four directions. A sharper presence.
Federal Criminal Defense / Public website
Adams Federal Defense
A focused federal defense website with a cinematic first screen, clear practice navigation, and a navy-and-gold identity.
Explore this website →
Criminal Defense / Demo / MVP
Chicago Criminal Lawyers
An editorial criminal defense concept with strong typography, a restrained palette, and detailed practice-area navigation.
Explore this website →
Personal Injury / Demo / prototype
Miguel Ortiz Injury Law
A bold personal injury prototype combining oversized typography, a cream-and-navy palette, and an attorney-led presentation.
Explore this website →
Criminal Defense / Demo website
Castellano Defense Group
A second criminal defense example with a direct first screen, prominent contact paths, and organized practice-area content.
Explore this website →Actual website screenshots. Demo entries show sample content, rather than verified client results.
Law firm website packages
A complete foundation. Room to grow.
01 / Website package
Foundation
$1,250 one-time
+ $199 / month
An upgraded presence for your firm.
- A new upgraded design tailored to your firm
- Images, video, and custom motion graphics
- SEO & GEO basics: metadata, site structure, and clear firm information
- Practice information, attorney presentation, and contact paths
02 / Deluxe package
Growth
$2,750 one-time
+ $399 / month
The deluxe website package.
- Everything included in Foundation
- A firm dashboard for agreed tools and statistics
- Custom website tools around your firm's priorities
- Additional features and integrations defined during discovery
03 / Website package
Custom
Custom quote
A custom quote for a specific vision.
- All shared website design and SEO/GEO foundations
- Discovery around your firm's goals and workflows
- Custom dashboards, tools, and integrations by agreement
- A written feature and delivery plan
All websites include.
- Premium custom design built with React and Next.js
- Custom motion graphics and purposeful animation
- Images and video included
- SEO & GEO foundation setup
- Responsive desktop and mobile layouts
- Premium hosting and ongoing website maintenance
Foundation and Growth include premium hosting and ongoing maintenance through the monthly service. Custom tools, dashboard data sources, maintenance boundaries, and third-party costs are defined in your agreement.
AI Assessment & Concierge
Know where to start.
Keep up with what changes.
Two focused services, directly with Chris Costa. Find useful opportunities for your firm, then stay on top of new models, tools, and updates.
Find your starting point
AI Assessment
$499 one-time
Find the AI opportunities that make sense for your firm before investing in tools or automation.
- Two Zoom calls with Chris Costa
- A firm-specific AI assessment report
- Recommended tools, workflows, and automation opportunities
- An explanation of potential benefits and cost savings
- A practical plan for what to do first
Stay current
AI Concierge
$299 per month
Stay on top of changing AI models, tools, and capabilities with a practical guide for your firm.
- A monthly report on relevant AI developments
- A monthly Zoom call with Chris Costa
- Guidance on new models, tools, and updates
- Help making updates and arranging additional AI services as needed
- Recommendations tied to your firm's priorities
See the process and Chris’s videos
Assessment recommendations describe potential benefits, rather than guaranteed savings. Concierge hands-on updates, additional services, and paid tool subscriptions are scoped before booking.
Meet Chris Costa
Technology is useful.
Personal guidance matters.
Chris brings a background in local SEO and small-business marketing to Legal Search Marketing. The focus is practical: explain your firm clearly, choose useful tools, and help your team feel confident using them.
More about ChrisSupport for what’s next.
Existing services remain available when your firm needs more specialized support.
View all servicesFrom the journal
Fresh thinking.
Practical next steps.
Industry News
GPT-6 Astra, Dots, and ChatGPT Space: A Practical Starting Point for Law Firms
Watch Chris Costa explain three ChatGPT updates, then explore a simple newsletter workflow using public information.
Read the article
AI Operating System
AI Coaching for Lawyers: What We Can Work Through Together on Zoom
Hands-on guidance with Chris Costa: set up useful AI tools, practice a task together, and build a workflow you understand.
Read the article
Industry News
Astra for Law: What Small Firms Should Evaluate Before Adopting It
OpenAI’s legal AI announcement, access limitations, and a practical way to evaluate it before changing your firm’s workflow.
Read the articleBefore we talk.
Articles & resourcesHow do SEO and GEO fit together?
SEO focuses on your presence in search engines and local discovery. GEO focuses on how your firm’s information is presented for AI search and answer engines. We connect both through a sound website, clear content, and consistent firm information, without promising rankings or AI citations.
Can we start with just one offer?
Yes. Start with a website package, the $499 AI Assessment, or the $299/month AI Concierge. We can discuss the other when it fits your priorities.
Do we need to know how to code?
No. Your AI Assessment starts with your firm’s tasks and goals. Coding tools are relevant only when working with code or files fits your needs.
What happens to our existing website content?
We begin with an inventory of your pages, assets, and integrations. Useful content and working URLs inform the migration plan.
How is pricing decided?
Foundation is $1,250 one-time plus $199/month. Growth is $2,750 one-time plus $399/month. Custom websites receive a quote. The AI Assessment is $499; AI Concierge is $299/month. We define delivery and support responsibilities before work begins.
Let’s build your
firm’s next chapter.
Your website, your search visibility, or your team’s AI skills. Start with a business goal. We’ll help clarify the next step.
Start a conversation
Please share business needs only, without confidential client or case details.