What is Legal Search Marketing?
Legal Search Marketing is an AI implementation agency for law firms based in Chicago, Illinois. We help law firms get found in AI search results through Generative Engine Optimization (GEO), implement AI voice assistants for 24/7 client intake, and build AI-optimized websites. Our services include: AI Voice Assistants, GEO Strategy, AI-Optimized Websites, Content Writing, Legal AI Tools, AI Training, and the AI Operating System. Contact us at (630) 580-0076 or legalsearchmarketing@gmail.com.
When Someone Asks AI for a Lawyer, Will They Find You?
We implement AI for law firms. Voice assistants that answer calls 24/7. Websites optimized for ChatGPT and Claude. GEO strategy that gets you cited.Not consulting. Implementation.
"Best Criminal Lawyer in Chicago"
Right now, potential clients are asking ChatGPT, Claude, and Perplexity for lawyer recommendations. If your firm isn't in those answers, your competitors are getting the call instead.
40% of people now use AI assistants to find services. That number is growing monthly.
Most law firm websites aren't structured for AI to understand and cite.
SEO alone isn't enough anymore. AI search follows different rules entirely.
We Make Your Firm Visible to AI
We don't hand you a strategy deck and wish you luck. We build and deploy the AI systems that get your firm cited, answer your phones around the clock, and turn more leads into signed clients.
GEO Strategy - Get cited in AI search results
AI Voice Assistants - Never miss another call
AI-Optimized Websites - Built for humans and AI
AI Implementation That Actually Works
We handle the technical build so you can focus on practicing law. Every service ships working AI, not just recommendations.
AI Voice Assistants
Never lose a lead to voicemail again. AI answers calls 24/7, qualifies prospects, and books consultations while you're in court.
GEO Strategy
Get cited when ChatGPT, Claude, or Perplexity recommends lawyers. Generative Engine Optimization is the new SEO.
AI-Optimized Websites
Websites built for both humans and AI crawlers. Structured data, entity markup, and comprehensive answers that get cited.
Content Writing
Authority-building content optimized for both SEO and AI citation. Practice area pages, blogs, and resources that get you found.
Legal AI Tools
Case evaluators, fee calculators, settlement estimators. Tools that qualify leads and demonstrate expertise before they call.
AI Training
Get your team up to speed on AI tools. Practical workshops on using ChatGPT, Claude, and legal-specific AI effectively.
The Complete AI Operating System
Stop juggling disconnected tools that don't talk to each other. One unified system handles intake, operations, marketing, and analytics. We build it, we manage it.
- Client Acquisition Layer - Voice, web, chat, CRM
- Operations Layer - Documents, research, scheduling
- Marketing Layer - Content, social, email, reviews
- Intelligence Layer - Analytics, forecasting, reporting
The only agency offering complete, integrated AI operating systems for law firms. We build it. We manage it. You practice law.
Our Results
"We were skeptical about AI, but the voice assistant paid for itself in the first month. We went from missing 40% of after-hours calls to capturing every single one."
See AI in Action for Your Firm
Real AI systems, real results. Try our free tools to see what's possible for your practice.
Try Before You Talk to Us
No signup required. No sales pitch. Get real data about your firm's AI readiness in under 3 minutes.
AI Readiness Assessment
Find out where your firm stands and get a personalized AI implementation roadmap in 3 minutes.
Take the QuizAI ROI Calculator
See exactly how much AI implementation could save your firm in time and money.
Calculate ROIIntake Cost Calculator
Calculate what missed calls and slow intake are actually costing your firm.
See Your CostsAll tools are free. No email required to start.
From Assessment to Implementation
Three steps from assessment to live AI. No endless meetings or committee approvals.
Assess
Take our 3-minute AI readiness quiz. We analyze your tech stack, intake process, and online visibility to find the highest-ROI opportunities.
Implement
We build and deploy your AI systems: voice assistants, website optimization, GEO strategy. Most firms are live within 2-3 weeks.
Optimize
We monitor performance, refine AI responses, and expand capabilities monthly. You see results in a dashboard, not a slide deck.
FREE Custom Legal Tool with Any Package
For a limited time, get a custom calculator, estimator, or intake tool built for your website at no extra cost with any service package.
Ready-to-Buy Solutions for Your Firm
No long sales calls. Pick what you need and we start building this week. Every package includes setup, training, and ongoing support.
Logo & Images
Professional logo and custom images designed for your firm. Delivered in 5 business days.
- 3 logo concepts
- 3 custom images
- All file formats
Content Writing
4 blog posts monthly, optimized for Google and AI citation. Content that earns trust and cases.
- 4 blog posts/month
- SEO & GEO optimized
- Schema markup included
SEO & GEO Strategy
Rank in Google and get cited by ChatGPT, Claude, and Perplexity. Results in 60-90 days.
- Full site audit
- AI citation optimization
- Monthly reporting
AI-Optimized Website
Custom website built for conversions and AI visibility. Includes a free legal tool for your site.
- Custom design
- GEO-ready structure
- FREE legal tool included
All packages include a FREE custom legal tool for your website (winter special).
Not sure which package fits? Take the free assessment or schedule a 15-minute call. No pressure, no pitch.
Common Questions About AI for Law Firms
Quick answers to help you understand how AI can transform your practice.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of structuring your website and online presence so AI search engines like ChatGPT, Claude, and Google AI Overviews cite your firm by name. Traditional SEO gets you ranked in search results. GEO gets you recommended when someone asks AI to find a lawyer. With 40% of searches now using AI, firms that ignore GEO are invisible to a growing share of potential clients.
How do AI voice assistants help law firms?
AI voice assistants answer your firm's phone calls 24/7, qualify leads by practice area, schedule consultations, and capture client details. Since 85% of callers won't leave a voicemail, every missed call is a lost case. Our clients typically see intake costs drop 60-78% while booking 3x more qualified consultations.
How long does it take to implement AI solutions?
AI voice assistants can be answering calls in 2-3 weeks. Website optimization takes 6-8 weeks. GEO strategy shows initial citations in 60-90 days. We prioritize quick wins first so you see measurable ROI before your second invoice.
Ready to Get Found in AI Search?
Take the 3-minute AI readiness assessment and get a personalized roadmap for your firm. Or schedule a call with our team to discuss what would move the needle fastest.
No obligation. No hard sell. Just a straight conversation about what AI can do for your firm.