We Don't Just Talk AI. We Implement It.
While other agencies are still writing blog posts about AI possibilities, we're building working systems that help law firms capture leads, answer calls, and get found in AI search results.
Born from Real Law Firm Experience
Legal Search Marketing was founded by Costa, who spent over a decade in legal marketing watching the industry evolve—from Yellow Pages to Google Ads to SEO.
When AI started changing how people search for lawyers, most agencies ignored it. Costa didn't. He saw the shift coming and pivoted early.
The first AI solutions weren't built for clients—they were built for our own law firms, Adams Defense Law and Adams Federal Law. Real firms, real cases, real results.
Only after proving what works did we start helping other firms make the same transition. That's why we lead with implementation, not theory.
10+ Years in Legal Marketing
From traditional to AI-first
Search Has Changed Forever
Traditional SEO is now table stakes. AI search is the differentiator. Most agencies are still catching up—we're already there.
Traditional Agencies
- •Still focused on Google rankings only
- •Writing about AI, not implementing it
- •Generic solutions for any industry
- •Metrics that don't tie to revenue
Legal Search Marketing
- ✓Optimizing for AI + traditional search
- ✓Building and deploying AI systems today
- ✓Legal-specific expertise and compliance
- ✓ROI metrics: leads, calls, signed clients
How We Work
Four principles guide everything we build for law firms.
Implementation Over Theory
We don't write white papers about AI possibilities. We build working systems that generate real results for law firms today.
Legal Industry Expertise
We understand bar rules, ethics requirements, and compliance constraints. Your AI solutions will be built with legal best practices in mind.
Measurable ROI Focus
Every solution we build is tied to metrics that matter: leads generated, calls answered, clients signed. No vanity metrics.
Long-Term Partnerships
We're not looking for one-off projects. We build lasting relationships and grow alongside your firm as AI continues to evolve.
The People Behind the AI
Costa
Founder
10+ years in legal marketing, from running campaigns for personal injury firms to building AI-powered intake systems. Owns and operates Adams Defense Law and Adams Federal Law, where every AI solution is tested before being offered to clients. Believes the future of legal marketing is AI-first, and is building the agency to prove it.
We're a growing team of AI specialists and legal marketing experts.
Interested in joining us? Get in touch →
Ready to Go AI-First?
Schedule a call to discuss how we can implement AI solutions for your firm. No pressure, no hard sell—just an honest conversation about what's possible.