GEO Strategy

Get Cited When AI Recommends Lawyers

40% of people now use AI assistants to find services. When someone asks ChatGPT "Who's the best personal injury lawyer in Chicago?" - will your firm be in the answer? That's what GEO solves.

Get a GEO AuditCheck Your AI Visibility
The Shift

SEO Is No Longer Enough

For 20 years, ranking on Google was the goal. Now, 40% of searches involve AI - and that number is growing monthly. People ask ChatGPT for lawyer recommendations and trust the answers.

GEO (Generative Engine Optimization) is the new discipline of getting your firm cited in AI-generated responses. It's not about ranking - it's about being the source AI systems reference.

THE CRITICAL QUESTION

"Who's the best [practice area] lawyer in [your city]?"

When AI answers this, is your firm mentioned?

AI PLATFORMS WE OPTIMIZE FOR

ChatGPT

60%+

The most widely used AI assistant. Millions ask it for service recommendations daily.

Google AI Overviews

Growing

AI-generated summaries appearing above traditional search results on Google.

Perplexity

Rising

AI-native search engine gaining rapid adoption among professionals and researchers.

Claude

Growing

Anthropic's AI assistant, increasingly used for research and recommendations.

Our Approach

How We Get You Cited

A comprehensive GEO strategy that addresses every factor AI systems consider when generating recommendations.

Entity Optimization

We ensure AI systems understand your firm as a distinct entity - your practice areas, locations, attorneys, and what makes you unique. Structured data, consistent NAP, and comprehensive profiles across platforms.

Citation-Worthy Content

AI systems cite sources that provide comprehensive, authoritative answers. We create content that directly answers questions potential clients ask - formatted for AI extraction.

Authority Building

AI prioritizes sources it perceives as authoritative. We build your digital footprint across legal directories, publications, and platforms that AI systems trust and reference.

FAQ Optimization

AI systems love well-structured Q&A content. We create comprehensive FAQ pages that directly match the questions people ask AI about lawyers in your practice areas.

Local AI Signals

When someone asks 'best lawyer in [city],' AI needs to know you're there. We optimize your local signals across all platforms AI systems reference.

Monitoring & Reporting

We track how your firm appears in AI responses across platforms. Monthly reports show your citation frequency, sentiment, and areas for improvement.

Process

How We Work

A systematic approach to improving your AI visibility.

01

AI Visibility Audit

We query AI systems with questions potential clients ask. How does your firm appear? Are you cited? What's being said? This baseline shows where you stand.

02

Strategy Development

Based on the audit, we develop a custom GEO strategy. Which platforms to prioritize, what content to create, how to build authority.

03

Implementation

We execute the strategy: entity optimization, content creation, authority building, FAQ development. Hands-on implementation, not just recommendations.

04

Ongoing Optimization

AI systems evolve constantly. We monitor your visibility, track changes, and continuously optimize to maintain and improve your citations.

The Goal

From Invisible to Cited

Most law firms don't appear in AI responses at all. Even firms ranking well in Google often aren't structured for AI citation. We change that.

Your firm appears in AI responses for your practice areas

Citations include accurate information about your expertise

Monthly reports show your AI visibility improving over time

Example AI Response (Goal State)

"Who are the best personal injury lawyers in Austin?"

Based on my research, here are highly-rated personal injury attorneys in Austin:

[Your Firm Name]

Specializing in car accidents and workplace injuries with over 20 years of experience...

[Competitor]

Description...

FAQ

Common Questions About GEO

Everything you need to know about Generative Engine Optimization.

GEO is the practice of optimizing your digital presence to appear in AI-generated responses. When someone asks ChatGPT, Claude, Perplexity, or Google's AI Overview for a lawyer recommendation, GEO determines whether your firm gets cited. It's different from traditional SEO, which focuses on ranking in search engine results pages. GEO focuses on being the source AI systems reference when answering questions.
SEO optimizes for search engine rankings (Google's blue links). GEO optimizes for AI citations. While there's overlap - both value authoritative content and good technical foundations - they differ significantly. SEO cares about keywords and backlinks. GEO cares about entity clarity, comprehensive answers, and being perceived as a citable authority. You need both: SEO for traditional search, GEO for the 40% of searches now involving AI.
GEO results typically begin appearing within 30-60 days, with significant improvement over 3-6 months. Unlike SEO, which can take 6-12 months, AI systems update their knowledge bases more frequently. However, GEO requires ongoing work - AI systems constantly evolve, and your competitors are starting to optimize too.
No one can guarantee specific AI citations - these systems are proprietary and constantly changing. What we guarantee is implementing best practices that significantly increase your likelihood of being cited. We track citation frequency and optimize continuously. Most firms see substantial improvement in AI visibility within 90 days.
We use a combination of manual testing and monitoring tools. We regularly query AI systems with variations of questions potential clients ask ('best personal injury lawyer in [city]', 'who should I hire for [practice area]', etc.) and track how your firm appears. Monthly reports show citation frequency, context, and sentiment across platforms.

Find Out How You Appear in AI Search

Get a free AI visibility audit. We'll show you exactly how your firm appears when potential clients ask AI for lawyer recommendations.

Request Your Free GEO Audit