Content Writing

Content That Builds Authority and Gets You Cited

In the AI era, generic content isn't just ineffective—it's invisible. We create legal content that ranks in search AND gets cited by ChatGPT, Claude, and Perplexity.

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User query:
"What should I do after a car accident in Texas?"
AI response with citations:

According to Texas personal injury attorneys, you should take these immediate steps:

1. Seek medical attention immediately...

2. Document everything at the scene...

Sources:

↑ [Your Firm] - "Complete Guide to Texas Car Accidents"

The Problem

Why Most Legal Content Fails

You know you need content. But between running a practice, serving clients, and managing your team, who has time to write thoughtful, optimized articles? The result is one of three problems:

Generic content - Thin pages that say the same thing as every other law firm, providing no real value or differentiation

AI-invisible content - Content that might rank on Google but lacks the structure and depth AI systems need to cite you

No time to create - Ambitious content plans that never get executed because attorneys are too busy practicing law

Our Approach

Content Built for the AI Era

AI-assisted efficiency - We use AI tools to research faster, not to replace human expertise

Legal marketing specialists - Writers who understand bar rules, legal nuance, and what converts

SEO + GEO optimized - Every piece structured for both traditional search and AI citation

Your voice, amplified - Content that sounds like your firm, not a content mill

Strategy-first approach - We don't just write; we plan content that serves business goals

Content strategy workspace showing editorial calendar, analytics reports, and marketing materials
What We Create

Content Types We Create

Strategic content across every touchpoint of your client's journey—all optimized for search and AI visibility.

Practice Area Pages

Comprehensive, authoritative pages that establish your expertise and give AI systems the depth they need to cite you.

Blog Articles

Strategic thought leadership content that answers real questions and positions your attorneys as go-to experts.

Resource Guides

In-depth guides and downloadable resources that capture leads while demonstrating comprehensive expertise.

Case Studies

Compelling narratives of client success that build credibility and help prospects envision their own positive outcomes.

Email Newsletters

Regular touchpoints that nurture relationships and keep your firm top-of-mind for referrals and repeat business.

Our Process

How We Create Your Content

A proven process that delivers consistent, high-quality content without taking time away from your practice.

01

Discovery

We learn your practice areas, target clients, competitive landscape, and unique value proposition to establish the content foundation.

02

Strategy

We identify high-value topics, map content to the buyer journey, and prioritize based on SEO/GEO opportunity and business impact.

03

Creation

Our legal marketing specialists draft content, enhanced by AI tools for research and efficiency, then refined for your voice and accuracy.

04

Optimization

Every piece is optimized for search engines and AI systems with proper structure, schema markup, and entity relationships.

05

Measurement

We track rankings, AI citations, engagement, and conversions, refining our approach based on what's actually driving results.

Pricing

Content Packages

Choose the package that fits your growth goals. All packages include SEO and GEO optimization.

Starter

For firms starting their content journey

$499/month
  • 2 blog articles per month
  • 1 practice area page per quarter
  • Basic keyword research
  • On-page SEO optimization
  • Monthly content calendar
  • Performance reporting
Get Started
Most Popular

Growth

For firms ready to build authority

$999/month
  • 4 blog articles per month
  • 2 practice area pages per quarter
  • 1 resource guide per quarter
  • Advanced keyword + GEO research
  • Schema markup implementation
  • Competitor content analysis
  • Bi-weekly strategy calls
  • AI citation tracking
Most Popular

Authority

For firms dominating their market

$1,999/month
  • 8 blog articles per month
  • Unlimited practice area pages
  • 2 resource guides per quarter
  • Case studies & testimonials
  • Email newsletter content
  • Full GEO optimization
  • Weekly strategy sessions
  • Dedicated content strategist
  • Priority turnaround
Go Premium

All packages require a 3-month initial commitment. Custom packages available for larger firms.

FAQ

Common Questions

Everything you need to know about our content writing services.

Most legal content writers focus solely on SEO keywords. We optimize for both traditional search AND AI citations (GEO). Every piece we create is structured to be understood and cited by AI systems like ChatGPT, Claude, and Google's AI Overviews. We also have deep expertise in legal marketing specifically—we understand bar rules, ethical considerations, and what actually converts legal clients.
We use AI as a tool, not a replacement. Our process combines AI-assisted research and drafting with human expertise in legal marketing. Every piece is written by legal marketing specialists, reviewed for accuracy, and refined to match your firm's voice. AI helps us work more efficiently, but the strategy, expertise, and quality control are entirely human.
We have a rigorous review process. Our writers research using primary legal sources, and we provide all content to you for review before publication. We never publish legal information without your approval. For complex topics, we recommend having an attorney at your firm review the content for accuracy.
Absolutely. We often start by auditing existing content to identify optimization opportunities. We can refresh old blog posts, expand thin practice area pages, and restructure content for better AI visibility. Sometimes the best content strategy starts with improving what you already have.
Content marketing is a long-term strategy. You'll typically see initial ranking improvements within 2-3 months, with more significant results building over 6-12 months. AI citations can happen faster for well-optimized content on trending topics. We provide monthly reporting so you can track progress from day one.
All packages are month-to-month after an initial 3-month commitment. This gives enough time to establish momentum while keeping flexibility. You own all content we create, so if you ever need to pause, you keep everything. We also offer project-based work if ongoing retainers don't fit your needs.

Ready for Content That Actually Works?

Get a free content audit. We'll review your current content, identify gaps, and show you exactly how to build authority in your market.

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