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Estate Planning / Earlier design brief

Legacy Estate Planning

An elegant, trustworthy website for estate planning attorneys focused on protecting families and legacies.

Project screenshot pending review.

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Original design brief.

Estate planning clients are thinking about their family's future. This website conveys stability, trustworthiness, and expertise in helping families protect what matters most.

The design uses calming colors and imagery that resonates with the estate planning audience—typically older, more affluent individuals concerned about their legacy. The content covers wills, trusts, probate, and advanced planning strategies.

Conversion paths are designed for the typically longer estate planning decision cycle, with educational content, downloadable guides, and easy consultation scheduling.

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