Legal Search Marketing

Archive for the ‘YouTube’ Category

Youtube has upgraded its mobile presence and its now easier to use youtube on a mobile device.  If you goto youtube.com, it will then redirect you to m.youtube.com on your phone and its setup to make it easy to find videos and navigate the site, its very slick.

Its key your law firm site also has a mobile presence, so that when a user lands on your site while using an Iphone, its easy to navigate the site and contact you.

FROM THE GOOGLE MOBILE BLOG:

It’s well known that the mobile internet is huge and growing fast; what’s surprising is exactly how fast. According to a recent report, within 5 years more users will connect to the internet via mobile devices than desktop PCs. YouTube consumption on mobile devices has also grown considerably — playbacks were up 160% in 2009 over the previous year. And we’re excited to announce that YouTube Mobile now receives more than 100 million video playbacks a day. This is roughly the number of daily playbacks that YouTube.com was streaming when we joined forces with Google in 2006.

We launched YouTube on mobile devices in 2007 with about 1,000 videos available on the mobile site (m.youtube.com). While this suddenly opened up the possibility to access videos on the go, our site, mobile browsers and the hardware had limitations that prevented the mobile experience from keeping up with YouTube on the desktop. Today, more than ever, we know that you want to be able to find and access your favorite videos wherever you are. That’s why we’ve been working hard to roll out an updated version of the mobile site.

Here’s what’s new about the new mobile site:

• It’s really fast.
• The new user interface incorporates larger, more touch friendly elements, making it easier to access videos on the go.
• It incorporates the features and functionality you’ve come to expect from the .com site, like search query suggestions, the options to create playlists,the ability to designate “favorite,” “like,” or “unlike” videos directly from your device.
• As we make improvements to Youtube.com, you’ll see them quickly follow on our mobile site, unlike native apps which are not updated as frequently.

Visit Google Mobile Blog

YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

read more at Reel SEO

Nearly 178 million U.S. Internet users watched 33.2 billion online
videos during December 2009, according to the latest data from comScore Vedio Metrix.

This means Americans watched an average of 187 videos per viewer during the month.

Here are some other related stats from comScore's announcement:

• 86.5 percent of the total U.S. Internet audience viewed online video in December.
• 134.4 million viewers watched more than 13 billion videos on YouTube.com — 97.1 videos per viewer.
• 44.9 million viewers watched 423.3 million videos on MySpace Sites — 9.4 videos per viewer.
• The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.
• The duration of the average online video was 4.1 minutes.

It's no mystery any more, you should create videos for your law firms practice!

A little over a year ago, comScore’s US Search Rankings Report for
Dec. 2008 showed that YouTube for the first time, could be thought of
as the second largest search engine next to Google with 2,905,000,000
total search queries that month. According to comScore’s December 2009 US Search Rankings Report published last week, YouTube searches grew 35% year over year to more than 3.9 billion search queries. 

In fact, YouTube not only had 50% more searches than Yahoo web search (3.918B vs 2.629B) and 180% more searches than Bing (3.918B vs 1.399B), but the number of searches at the online video giant made up almost 28% (27.95) of the total searches on Google sites for Dec. 2009.

Searching as a Means for Video Discovery

Is there any question that people are accustomed to search as a
means for video discovery?  I hope not.  When you combined the above
information with the notion that 23% of YouTube’s total visits for
December (130.3Million according to compete.com) originated from Google search , it is clear that video search is here to stay.

comScore Search Statistics for December 2009

Here is the data as released from comScore for December 2009:

• 22.3 billion expanded search queries in the U.S.
• Google Sites (including YouTube) accounted for 65.7% of all searches.
• Microsoft Sites grabbed 10.7% market share.

Other notable findings:

• Bing experienced large growth during the month with a 6-percent increase
• eBay and Amazon had a great month which can be attributed to retail search activity for the holiday season.
• YouTube searches were only up 1% month over month.  Still, 1% is equal to an increase of 45 million searches.

This is just another reason that lawyers should be creating videos to help market their legal practices.

Source: Reel SEO

Is anyone still wondering if search is important for video?  

In
November of last year, YouTube surpassed Yahoo for the first time in
total U.S. search queries, making it the 2nd largest search engine in
the U.S. next to only its owner, Google.  Ever since then, YouTube has
continued to dominate the search space when you look at the total
number of search queries.

Now, when you think about the fact that all of the searches on
Youtube are users looking for video content in particular, there is no
doubt that YouTube is THE largest video search/discovery destination.

This past month, October, 2009, there were a total of more than 3.7
Billion search queries on YouTube as measured by comScore.  This
represents and increase of more than 31 percent year over year (vs 2,580,000.000 queries in Oct. 2008) and an increase of 7% over just last month.  Yahoo, although still the 3rd largest search engine, has now fallen more than 1 billion queries/mo behind YouTube.

This is just another reason for lawyers to not only create videos but promote them on video search engines such as YouTube.

comScore Video Metrix
announced that more than 168 million U.S. Internet users watched nearly
26 billion videos online during September 2009 — an average of 154
videos per viewer.

YouTube accounted for close to 40 percent of the 26 billiion videos
viewed during September, to remain the market leader by a wide margin.

According to comScore,
– 84.8 percent of the total U.S. Internet audience viewed online video in September.
– The average online video viewer watched 9.8 hours of video that month.
– The duration of the average online video was 3.8 minutes.
– 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com — which is 82.4 videos per viewer.
– 45.6 million viewers watched 424 million videos on MySpace.com — which is 9.3 videos per viewer.

Now, let's compare these numbers to ones that search marketers should know by heart.

According to comScore qSearch, Americans conducted 13.8 billion core
searches in September 2009. They watched nearly 26 billion videos
online that month. This means Americans are watching almost twice as
many videos as they conducting searches at the five major search
engines.

So, is your video marketing budget twice as large as your search
marketing budget? Hmmm. Maybe that's why the news was buried on a
Friday afternoon.

Let's drill down a little deeper.

There were almost 9 billion core searches conducted on Google in
September. There were 10.3 billion videos viewed on YouTube that month.
That's right, Americans are watching more videos on YouTube than then
are conducting searches on Google.

According to comScore qSearch, there were 21.3 billion expanded
search queries conducted in September. This counts searches for
mapping, local directory, and user-generated video sites as well as
searches at the major search engines.

Who were the leaders in expanded search?

Google was #1 with 9.4 billion expanded search queries.
YouTube was #2 with 3.5 billion.
Yahoo! as #3 with 2.7 billion.
Bing was #4 with 1.2 billion.

This shows the importance of having videos and every lawyer should have at least one video about the firms practice and then promote that video with the video search engines for starters.