Google PageRank Update Analysis
Author: Chris Costa
Article from the Search Engine Journal about google updating its pagerank in the google toolbar.
For those of you not yet aware, Google is currently updating the PageRank they are displaying in their toolbar. Each update causes a stir among the SEO community and webmasters trying to get their websites to the top of the Google Rankings.
What Is PageRank? Without getting into too much detail, PageRank is essentially a score out of ten as to the “value” of your site in comparison to other websites on the Internet. It is based on two primary factors; the number of links you have pointing to your website and the value of the links pointing to your website.
I personally think pagerank is way overrated and it doesn’t really seem to have that big of an influence on the actual rankings. Ive seen a lot of sites that have a page rank of 3 come up much higher for pertinent key phrases then sites with higher page ranks. Pagerank alone will not guarantee success and I wouldn’t worry much about it fluctuating.
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