PPC Keyword Prices Fall In Q1
Author: Chris Costa
AFTER SURGING DURING THE HOLIDAYS, the price of purchasing keywords ebbed dramatically last quarter, according to DoubleClick’s most recent quarterly report about search pricing.
The "cost-per-keyword" fell to around $30 in the first quarter–from around the yearly high of $59 last December, according to the report. Year-over-year, cost-per-keyword was relatively flat. To arrive at a cost-per-keyword, Performics combines cost-per-click with the volume of clicks; the figure represents the average cost to a marketer of purchasing a keyword for the entire month.
Read entire story at Mediapost Publications
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SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.