Study: Top 4 Percent of Queries Matter Most
Author: Chris Costa
ClickZ takes a look at a new WebSideStory study that concludes the top 4% of site search keywords account for more than half of all site search queries.
Optimizing a site for the top 4 percent of search queries will improve site search results for half of all searchers, according to a study by the Patricia Seybold Group using anonymous data from WebSideStory’s clients.
According to the April 2006 data, just 4 percent of all unique search queries made up more than half of all site searches. For e-commerce sites, the number of unique queries fell to just 2 percent.
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SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.