Google Search Engine to Join S&P 500 Index
Author: Chris Costa
From Bloomberg.com
Google Inc. shares gained 9.7 percent on the announcement that the world’s most-used Internet search engine will be added to the Standard & Poor’s 500 Index.
Google replaces Burlington Resources Inc., an oil company being acquired by ConocoPhillips, after the close of trading on March 31. Google, with a fourfold increase in its shares since its initial stock sale, was valued at $101.6 billion yesterday, more than all but 18 members of the index.
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SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.