Google Custom Search Engines Go International
Author: Chris Costa
Google has expanded its Custom Search Engine program internationally. Now it’s available in 40 languages, and in close to 80 countries worldwide. The Custom Search Business Edition (CSBE), which provides users with complete control over their look and feel, and does not show any ads in the results, is also being made available in those same languages and countries. Unlike the free edition of Custom Search Engines, CSBEs come with a fee. Another benefit of CSBEs is that you can get email support, which is not available in the free edition.
Yesterday I spoke with Nitin Mangtani, lead product manager of enterprise search at Google, and he told me that Google has found the predominant use of Custom Search Business Edition is as a tool to implement site search. Correspondingly, Google plans to setup a web page just for site search applications, though this page is not currently implemented. This should make the setup and management of site search versions of Custom Search Engines easier to manage and deploy.
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SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.