Archive for the ‘Click Fraud’ Category
Microsoft Sends $750K Warning To Click Fraudsters
Author: Chris Costa
The New York TImes reports
Microsoft has filed suit against Eric Lam, Gordon Lam and Melanie Suen,
of Vancouver, British Columbia. The suit comes after a year of
investigative work by Microsoft in tracking down reports of click fraud.
According to the NY Times, these defendants allegedly:
Microsoft said it found a pattern of click fraud on its search pages,
where lists ranked by relevance and popularity appear alongside a
handful of paid results. Advertisers bid on what they will pay to
appear in the paid-search results for certain keywords. The more an
advertiser pays, the higher they are in that list, and advertisers
usually pay for each click on their ad.
Forum discussion at WebmasterWorld.
SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.