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	<title>Legal Search Marketing &#187; YouTube</title>
	<atom:link href="http://www.legalsearchmarketing.com/category/youtube/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.legalsearchmarketing.com</link>
	<description>Internet Marketing News for Lawyers</description>
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		<title>YouTube Video Manager Gets An Update &amp; A Facelift</title>
		<link>http://www.legalsearchmarketing.com/video-marketing/youtube-video-manager-gets-an-update-a-facelift/</link>
		<comments>http://www.legalsearchmarketing.com/video-marketing/youtube-video-manager-gets-an-update-a-facelift/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 08:36:36 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=867</guid>
		<description><![CDATA[YouTube always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they&#8217;ve just announced another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach. Highlights of the new [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com"><strong>YouTube</strong></a> always seems to group their major announcements in little bunches. Hot on the heels of the brand new site-wide redesign, they&#8217;ve just <a href="http://youtube-global.blogspot.com/2011/12/check-out-new-video-manager.html" target="_blank">announced </a>another big change for YouTube creators. Today they announced a new YouTube Video Manager that has a new look, some new features, and an overall streamlined approach.</p>
<p><strong>Highlights of the new Video Manager are:</strong></p>
<ul>
<li>Simplified top and left navigation bars to help you get to the tools you need more quickly</li>
<li>Icons to indicate privacy status, if monetization is enabled and scheduled publish status</li>
<li>Badges to indicate whether videos are HD, Creative Commons and/or captioned</li>
<li>A new look that’s consistent with our <a href="http://youtube-global.blogspot.com/2011/12/get-more-into-what-you-love-on-youtube.html">fresh coat of digital paint</a></li>
</ul>
<p>If your a lawyer, its a good idea to have a YouTube video account where you can store all of your videos. Then you can easily embed the videos into any posts or pages you create on your website.  YouTube is a very popular site and another reason to have your videos setup at YouTube is that Google will at times use some YouTube video results in its universal search results.</p>
<p>&nbsp;</p>
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		<title>YouTube Mobile Gets a Kick Start</title>
		<link>http://www.legalsearchmarketing.com/youtube/youtube-mobile-gets-a-kick-start/</link>
		<comments>http://www.legalsearchmarketing.com/youtube/youtube-mobile-gets-a-kick-start/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 23:57:59 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=541</guid>
		<description><![CDATA[Youtube has upgraded its mobile presence and its now easier to use youtube on a mobile device.  If you goto youtube.com, it will then redirect you to m.youtube.com on your phone and its setup to make it easy to find videos and navigate the site, its very slick. Its key your law firm site also [...]]]></description>
			<content:encoded><![CDATA[<p><em>Youtube has upgraded its mobile presence and its now easier to use youtube on a mobile device.  If you goto youtube.com, it will then redirect you to m.youtube.com on your phone and its setup to make it easy to find videos and navigate the site, its very slick.</em></p>
<p><em>Its key your law firm site also has a mobile presence, so that when a user lands on your site while using an Iphone, its easy to navigate the site and contact you.</em><strong><br />
</strong></p>
<p><strong>FROM THE GOOGLE MOBILE BLOG</strong>:</p>
<p>It’s well known that the mobile internet is huge and growing fast; what’s surprising is exactly how fast. According to a recent <a href="http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html">report</a>, within 5 years more users will connect to the internet via mobile devices than desktop PCs. YouTube consumption on mobile devices has also grown considerably &#8212; playbacks were up 160% in 2009 over the previous year. And we’re excited to announce that YouTube Mobile now receives more than 100 million video playbacks a day. This is roughly the number of daily playbacks that YouTube.com was streaming when we joined forces with Google in 2006.</p>
<p>We launched YouTube on mobile devices in 2007 with about 1,000 videos available on the mobile site (m.youtube.com). While this suddenly opened up the possibility to access videos on the go, our site, mobile browsers and the hardware had limitations that prevented the mobile experience from keeping up with YouTube on the desktop. Today, more than ever, we know that you want to be able to find and access your favorite videos wherever you are. That’s why we’ve been working hard to roll out an updated version of the mobile site.</p>
<p><strong>Here&#8217;s what&#8217;s new about the new mobile site:</strong></p>
<ul>
<li>It&#8217;s really fast.</li>
<li>The new user interface incorporates larger, more touch friendly elements, making it easier to access videos on the go.</li>
<li>It incorporates the features and functionality you’ve come to expect from the .com site, like search query suggestions, the options to create playlists,the ability to designate “favorite,” “like,” or “unlike” videos directly from your device.</li>
<li>As we make improvements to Youtube.com, you’ll see them quickly follow on our mobile site, unlike native apps which are not updated as frequently.</li>
</ul>
<p><a href="http://googlemobile.blogspot.com/2010/07/youtube-mobile-gets-kick-start.html">Visit Google Mobile Blog</a></p>
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		<title>YouTube Tops 14.5 Billion And Sets New Record</title>
		<link>http://www.legalsearchmarketing.com/video-marketing/youtube-tops-14-5-billion-and-sets-new-record/</link>
		<comments>http://www.legalsearchmarketing.com/video-marketing/youtube-tops-14-5-billion-and-sets-new-record/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 07:03:36 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=508</guid>
		<description><![CDATA[YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Top U.S. Online Video Content Properties* by Videos Viewed – May 2010 Total U.S. – Home/Work/University Locations Property Videos (000) Share of Videos (%) Total Internet : Total Audience 33,950,891 100.0 Google Sites 14,628,095 43.1 Hulu 1,174,844 3.5 Microsoft [...]]]></description>
			<content:encoded><![CDATA[<p>YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore.</p>
<p><img class="alignnone size-full wp-image-509" title="comscore-video-metrix" src="http://www.legalsearchmarketing.com/wp-content/uploads/2010/06/comscore-video-metrix.png" alt="" width="200" height="125" /></p>
<table border="1" cellspacing="0" cellpadding="2" width="600">
<tbody>
<tr>
<td colspan="3" width="600" valign="top"><strong>Top U.S. Online Video Content Properties* by Videos Viewed – </strong><strong>May 2010</strong><br />
<strong>Total U.S. – Home/Work/University Locations</strong></td>
</tr>
<tr>
<td valign="top"><strong>Property</strong></td>
<td valign="top"><strong>Videos (000)</strong></td>
<td valign="top"><strong>Share of</strong> <strong>Videos (%)</strong></td>
</tr>
<tr>
<td valign="top"><em>Total Internet : Total Audience</em></td>
<td valign="top"><em>33,950,891</em></td>
<td valign="top"><em>100.0</em></td>
</tr>
<tr>
<td valign="top">Google Sites</td>
<td valign="top">14,628,095</td>
<td valign="top">43.1</td>
</tr>
<tr>
<td valign="top">Hulu</td>
<td valign="top">1,174,844</td>
<td valign="top">3.5</td>
</tr>
<tr>
<td valign="top">Microsoft Sites</td>
<td valign="top">642,027</td>
<td valign="top">1.9</td>
</tr>
<tr>
<td valign="top">Vevo</td>
<td valign="top">430,257</td>
<td valign="top">1.3</td>
</tr>
<tr>
<td valign="top">Viacom Digital</td>
<td valign="top">346,755</td>
<td valign="top">1.0</td>
</tr>
<tr>
<td valign="top">Yahoo! Sites</td>
<td valign="top">336,314</td>
<td valign="top">1.0</td>
</tr>
<tr>
<td valign="top">CBS Interactive</td>
<td valign="top">333,189</td>
<td valign="top">1.0</td>
</tr>
<tr>
<td valign="top">Turner Network</td>
<td valign="top">331,897</td>
<td valign="top">1.0</td>
</tr>
<tr>
<td valign="top">Fox Interactive Media</td>
<td valign="top">328,492</td>
<td valign="top">1.0</td>
</tr>
<tr>
<td valign="top">Facebook.com</td>
<td valign="top">245,120</td>
<td valign="top">0.7</td>
</tr>
</tbody>
</table>
<p><em>*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.</em></p>
<p><em><a href="http://www.reelseo.com/youtube-tops-14-billion/" target="_blank">read more at Reel SEO</a><br />
</em></p>
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		<title>178 million Americans watched 33 billion videos in December</title>
		<link>http://www.legalsearchmarketing.com/video-marketing/178-million-americans-watched-33-billion-videos-in-december/</link>
		<comments>http://www.legalsearchmarketing.com/video-marketing/178-million-americans-watched-33-billion-videos-in-december/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 21:04:54 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=8</guid>
		<description><![CDATA[Nearly 178 million U.S. Internet users watched 33.2 billion online videos during December 2009, according to the latest data from comScore Vedio Metrix. This means Americans watched an average of 187 videos per viewer during the month. Here are some other related stats from comScore&#39;s announcement: 86.5 percent of the total U.S. Internet audience viewed [...]]]></description>
			<content:encoded><![CDATA[<p>Nearly 178 million U.S. Internet users watched 33.2 billion online<br />
videos during December 2009, according to the latest data from <a href="http://comscore.com/Press_Events/Press_Releases/2010/2/U.S._Online_Video_Market_Continues_Ascent_as_Americans_Watch_33_Billion_Videos_in_December">comScore Vedio Metrix</a>.</p>
<p>This means Americans watched an average of 187 videos per viewer during the month.
</p>
<p>Here are some other related stats from comScore&#39;s announcement:</p>
<ul>
<li>86.5 percent of the total U.S. Internet audience viewed online video in December.</li>
<li>134.4 million viewers watched more than 13 billion videos on YouTube.com &#8212; 97.1 videos per viewer.</li>
<li>44.9 million viewers watched 423.3 million videos on MySpace Sites &#8212; 9.4 videos per viewer.</li>
<li>The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.</li>
<li>The duration of the average online video was 4.1 minutes.</li>
</ul>
<p><em><strong>It&#39;s no mystery any more, you should create videos for your law firms practice!</strong></em></p>
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		<title>YouTube Search Accounts for Nearly 28% of all Google Searches</title>
		<link>http://www.legalsearchmarketing.com/video-marketing/youtube-search-accounts-for-nearly-28-of-all-google-searches/</link>
		<comments>http://www.legalsearchmarketing.com/video-marketing/youtube-search-accounts-for-nearly-28-of-all-google-searches/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 21:44:50 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=12</guid>
		<description><![CDATA[A little over a year ago, comScore’s US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month.&#0160;According to comScore’s December 2009 US Search Rankings Report published last week, YouTube searches grew [...]]]></description>
			<content:encoded><![CDATA[<p>A little over a year ago, comScore’s US Search Rankings Report for<br />
Dec. 2008 showed that YouTube for the first time, could be thought of<br />
as the second largest search engine next to Google with 2,905,000,000<br />
total search queries that month.&#0160;According to <a href="http://www.comscore.com/Press_Events/Press_Releases/2010/1/comScore_Releases_December_2009_U.S._Search_Engine_Rankings" target="_blank">comScore’s December 2009</a> US Search Rankings Report published last week, YouTube searches <strong>grew 35% year over year</strong> to more than 3.9 billion search queries.&#0160; </p>
<p><a href="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e2012876fd0ff3970c-pi" style="display: inline;"><img alt="Youtube-search-200x157" border="0" class="asset asset-image at-xid-6a00d834533d1469e2012876fd0ff3970c " src="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e2012876fd0ff3970c-800wi" title="Youtube-search-200x157" /></a> </p>
<div></div>
<p><span id="more-17934"></span></p>
<p>In fact, YouTube not only had <strong>50% more searches than Yahoo</strong> web search (3.918B vs 2.629B) and <strong>180% more searches than Bing</strong> (3.918B vs 1.399B), but the number of searches at the online video giant made up almost <strong>28% (27.95) of the total searches on Google</strong> sites for Dec. 2009.</p>
<h3>Searching as a Means for Video Discovery</h3>
<p>Is there any question that people are accustomed to search as a<br />
means for video discovery?&#0160; I hope not.&#0160; When you combined the above<br />
information with the notion that 23% of YouTube’s total visits for<br />
December (130.3Million <a href="http://www.compete.com/referrals/referrals/youtube.com/" target="_blank" class="broken_link">according to compete.com</a>) originated from Google search , it is clear that video search is here to stay.</p>
<h3>comScore Search Statistics for December 2009</h3>
<p>Here is the data as released from comScore for December 2009:</p>
<ul>
<li>22.3 billion expanded search queries in the U.S.</li>
<li>Google Sites (including YouTube) accounted for 65.7% of all searches.</li>
<li>Microsoft Sites grabbed 10.7% market share.</li>
</ul>
<table border="1" cellpadding="2" cellspacing="0" width="600">
<tbody>
<tr>
<td colspan="4" valign="top" width="481"><strong>comScore Expanded Search Query Report</strong><br />
December 2009 vs. November 2009<br />
Total U.S. – Home/Work/University Locations</td>
</tr>
<tr>
<td rowspan="2" valign="top" width="212"><strong>Expanded Search Entity</strong></td>
<td colspan="3" valign="top" width="269"><strong>Search Queries (MM)</strong></td>
</tr>
<tr>
<td valign="top" width="91"><strong>Nov-09</strong></td>
<td valign="top" width="91"><strong>Dec-09</strong></td>
<td valign="top" width="88"><strong>% Change Dec-09 vs. Nov-09</strong></td>
</tr>
<tr>
<td valign="top" width="212"><em>Total Internet</em></td>
<td valign="top" width="91"><em>22,280</em></td>
<td valign="top" width="91"><em>22,741</em></td>
<td valign="top" width="88">2%</td>
</tr>
<tr>
<td valign="top" width="212">Google Sites</td>
<td valign="top" width="91">13,751</td>
<td valign="top" width="91">14,019</td>
<td valign="top" width="88">2%</td>
</tr>
<tr>
<td valign="top" width="212">Google</td>
<td valign="top" width="91">9,878</td>
<td valign="top" width="91">10,101</td>
<td valign="top" width="88">2%</td>
</tr>
<tr>
<td valign="top" width="212">YouTube/All Other</td>
<td valign="top" width="91">3,873</td>
<td valign="top" width="91">3,918</td>
<td valign="top" width="88">1%</td>
</tr>
<tr>
<td valign="top" width="212">Yahoo! Sites</td>
<td valign="top" width="91">2,622</td>
<td valign="top" width="91">2,629</td>
<td valign="top" width="88">0%</td>
</tr>
<tr>
<td valign="top" width="212">Yahoo!</td>
<td valign="top" width="91">2,599</td>
<td valign="top" width="91">2,605</td>
<td valign="top" width="88">0%</td>
</tr>
<tr>
<td valign="top" width="212">All Other</td>
<td valign="top" width="91">23</td>
<td valign="top" width="91">24</td>
<td valign="top" width="88">4%</td>
</tr>
<tr>
<td valign="top" width="212">Microsoft Sites</td>
<td valign="top" width="91">1,521</td>
<td valign="top" width="91">1,620</td>
<td valign="top" width="88">7%</td>
</tr>
<tr>
<td valign="top" width="212">Bing</td>
<td valign="top" width="91">1,324</td>
<td valign="top" width="91">1,399</td>
<td valign="top" width="88">6%</td>
</tr>
<tr>
<td valign="top" width="212">Microsoft/All Other</td>
<td valign="top" width="91">197</td>
<td valign="top" width="91">221</td>
<td valign="top" width="88">12%</td>
</tr>
<tr>
<td valign="top" width="212">Ask Network</td>
<td valign="top" width="91">715</td>
<td valign="top" width="91">696</td>
<td valign="top" width="88">-3%</td>
</tr>
<tr>
<td valign="top" width="212">ASK.COM</td>
<td valign="top" width="91">348</td>
<td valign="top" width="91">332</td>
<td valign="top" width="88">-5%</td>
</tr>
<tr>
<td valign="top" width="212">MyWebSearch.com/ All Other</td>
<td valign="top" width="91">367</td>
<td valign="top" width="91">364</td>
<td valign="top" width="88">-1%</td>
</tr>
<tr>
<td valign="top" width="212">eBay</td>
<td valign="top" width="91">635</td>
<td valign="top" width="91">680</td>
<td valign="top" width="88">7%</td>
</tr>
<tr>
<td valign="top" width="212">AOL LLC</td>
<td valign="top" width="91">611</td>
<td valign="top" width="91">588</td>
<td valign="top" width="88">-4%</td>
</tr>
<tr>
<td valign="top" width="212">AOL Search Network</td>
<td valign="top" width="91">349</td>
<td valign="top" width="91">325</td>
<td valign="top" width="88">-7%</td>
</tr>
<tr>
<td valign="top" width="212">MapQuest/All Other</td>
<td valign="top" width="91">262</td>
<td valign="top" width="91">263</td>
<td valign="top" width="88">0%</td>
</tr>
<tr>
<td valign="top" width="212">craigslist, inc.</td>
<td valign="top" width="91">568</td>
<td valign="top" width="91">583</td>
<td valign="top" width="88">3%</td>
</tr>
<tr>
<td valign="top" width="212">Fox Interactive Media</td>
<td valign="top" width="91">447</td>
<td valign="top" width="91">424</td>
<td valign="top" width="88">-5%</td>
</tr>
<tr>
<td valign="top" width="212">MySpace Sites</td>
<td valign="top" width="91">439</td>
<td valign="top" width="91">416</td>
<td valign="top" width="88">-5%</td>
</tr>
<tr>
<td valign="top" width="212">All Other</td>
<td valign="top" width="91">8</td>
<td valign="top" width="91">8</td>
<td valign="top" width="88">0%</td>
</tr>
<tr>
<td valign="top" width="212">Facebook.com</td>
<td valign="top" width="91">354</td>
<td valign="top" width="91">351</td>
<td valign="top" width="88">-1%</td>
</tr>
<tr>
<td valign="top" width="212">Amazon Sites</td>
<td valign="top" width="91">250</td>
<td valign="top" width="91">302</td>
<td valign="top" width="88">21%</td>
</tr>
</tbody>
</table>
<h3>Other notable findings:</h3>
<ul>
<li>Bing experienced large growth during the month with a 6-percent increase</li>
<li>eBay and Amazon had a great month which can be attributed to retail search activity for the holiday season.</li>
<li>YouTube searches were only up 1% month over month.&#0160; Still, 1% is equal to an increase of 45 million searches.</li>
</ul>
<p><em><strong>This is just another reason that lawyers should be creating videos to help market their legal practices.</strong></em></p>
<p><a href="http://www.reelseo.com/youtube-search-december-2009/">Source: Reel SEO</a></p>
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		<title>YouTube Continues Search Engine Domination – up 31% YOY</title>
		<link>http://www.legalsearchmarketing.com/youtube/youtube-continues-search-engine-domination-%e2%80%93-up-31-yoy/</link>
		<comments>http://www.legalsearchmarketing.com/youtube/youtube-continues-search-engine-domination-%e2%80%93-up-31-yoy/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 02:22:31 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=20</guid>
		<description><![CDATA[Is anyone still wondering if search is important for video?&#0160;&#0160; In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google.&#0160; Ever since then, YouTube has continued to dominate the search space when [...]]]></description>
			<content:encoded><![CDATA[<p>Is anyone still wondering if search is important for video?&#0160;&#0160;</p>
<p><a href="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e20120a6c2767a970b-pi" style="display: inline;"><img alt="Youtube-search-200x157" border="0" class="asset asset-image at-xid-6a00d834533d1469e20120a6c2767a970b " src="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e20120a6c2767a970b-800wi" title="Youtube-search-200x157" /></a>  </p>
<p>In<br />
November of last year, YouTube surpassed Yahoo for the first time in<br />
total U.S. search queries, making it the 2nd largest search engine in<br />
the U.S. next to only its owner, Google.&#0160; Ever since then, YouTube has<br />
continued to dominate the search space when you look at the total<br />
number of search queries. <span id="more-16233"></span></p>
<p>Now, when you think about the fact that all of the searches on<br />
Youtube are users looking for video content in particular, there is no<br />
doubt that YouTube is THE largest video search/discovery destination.</p>
<p>This past month, October, 2009, there were a total of more than 3.7<br />
Billion search queries on YouTube as measured by comScore.&#0160; This<br />
represents and increase of <strong>more than 31 percent</strong> year over year (vs 2,580,000.000 queries in Oct. 2008) and an<strong> increase of 7% over just last month</strong>.&#0160; Yahoo, although still the 3rd largest search engine, has now fallen more than 1 billion queries/mo behind YouTube.</p>
<p><strong>This is just another reason for lawyers to not only create videos but promote them on video search engines such as YouTube.</strong></p>
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		<title>125.5 Million Americans Watched 10.3 Billion YouTube Videos in September</title>
		<link>http://www.legalsearchmarketing.com/video-marketing/125-5-million-americans-watched-10-3-billion-youtube-videos-in-september/</link>
		<comments>http://www.legalsearchmarketing.com/video-marketing/125-5-million-americans-watched-10-3-billion-youtube-videos-in-september/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 03:50:40 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=23</guid>
		<description><![CDATA[comScore Video Metrix announced that more than 168 million U.S. Internet users watched nearly 26 billion videos online during September 2009 &#8212; an average of 154 videos per viewer. YouTube accounted for close to 40 percent of the 26 billiion videos viewed during September, to remain the market leader by a wide margin. According to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://comscore.com/Press_Events/Press_Releases/2009/10/TV_Season_Premieres_Spur_Continued_Gains_in_Online_Video_Viewing_as_September_Attracts_Record_Viewership">comScore Video Metrix</a><br />
announced that more than 168 million U.S. Internet users watched nearly<br />
26 billion videos online during September 2009 &#8212; an average of 154<br />
videos per viewer.</p>
<p>YouTube accounted for close to 40 percent of the 26 billiion videos<br />
viewed during September, to remain the market leader by a wide margin.</p>
<p><strong>According to comScore, </strong><br />
&#8211; 84.8 percent of the total U.S. Internet audience viewed online video in September.<br />
&#8211; The average online video viewer watched 9.8 hours of video that month.<br />
&#8211; The duration of the average online video was 3.8 minutes.<br />
&#8211; 125.5 million viewers watched nearly 10.3 billion videos on YouTube.com &#8212; which is 82.4 videos per viewer.<br />
&#8211; 45.6 million viewers watched 424 million videos on MySpace.com &#8212; which is 9.3 videos per viewer.</p>
<p>Now, let&#39;s compare these numbers to ones that search marketers should know by heart.</p>
<p>According to comScore qSearch, Americans conducted 13.8 billion core<br />
searches in September 2009. They watched nearly 26 billion videos<br />
online that month. <strong>This means Americans are watching almost twice as<br />
many videos as they conducting searches at the five major search<br />
engines. <br /></strong></p>
<p>So, is your video marketing budget twice as large as your search<br />
marketing budget? Hmmm. Maybe that&#39;s why the news was buried on a<br />
Friday afternoon.</p>
<p>Let&#39;s drill down a little deeper.</p>
<p>There were almost 9 billion core searches conducted on Google in<br />
September. There were 10.3 billion videos viewed on YouTube that month.<br />
That&#39;s right, Americans are watching more videos on YouTube than then<br />
are conducting searches on Google.</p>
<p>According to comScore qSearch, there were 21.3 billion expanded<br />
search queries conducted in September. This counts searches for<br />
mapping, local directory, and user-generated video sites as well as<br />
searches at the major search engines.</p>
<p>Who were the leaders in expanded search?</p>
<p>Google was #1 with 9.4 billion expanded search queries.<br />
YouTube was #2 with 3.5 billion.<br />
Yahoo! as #3 with 2.7 billion.<br />
Bing was #4 with 1.2 billion.</p>
<p><em><strong>This shows the importance of having videos and every lawyer should have at least one video about the firms practice and then promote that video with the video search engines for starters. </strong></em></p>
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