Keyword and Ad Strategy Tips for Yahoo! Search and Bing

Here are some tips from the Yahoo blog about steps to take before the adcenter transition. 3 key steps to take before all traffic transitions to adCenter In just a few weeks, Yahoo! Search Marketing advertisers will be using Microsoft Advertising adCenter to manage search marketing campaigns on both Yahoo! Search and Bing. To help…

Details

Yahoo PPC Advertisers, Begin Your Account Transitions

If you have a Yahoo Search Marketing Pay Per Click account, you need to transition the account over to the MSN adcenter.  Basically MSN is taking over all the Yahoo PPC campaigns and you will manage them from within MSN adcenter.  Yet you have to first login to your Yahoo account and review this compatibility…

Details

Yahoo Search Marketing Adds Enhanced Targeting Features

Yahoo has added several enhanced targeting features to its search marketing advertising solution. The features include enhanced geo-targeting, ad scheduling, demographic targeting, and added bid adjustments based on those targeting features. In addition, Yahoo has improved the content match technology to make the ads more relevant to the publisher’s content. The new features are available…

Details

Google Aborts Yahoo deal That Sparked Fears of rising PPC Costs

Google Inc. announced today it was dropping plans to provide some ads on Yahoo search results pages and publisher sites, laying to rest fears that the partnership would increase Google’s dominance in search marketing and lead to higher prices on pay-per-click ads. Since announcing plans for the partnership in June, Google and Yahoo Inc. have…

Details

New Yahoo Search Marketing PPC

Ive started using the new Yahoo search marketing system and think overall its a big improvement over the prior setup.  Its more like Googles adwords program, just not as good or without all the traffic!  The one thing I did notice though is that they don’t automatically set any daily limits for your different campaigns…

Details

Google Shares More Click Fraud Numbers

Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google’s Shuman Ghosemajumder. Google advertisers have been clamoring for a…

Details