Legal Search Marketing

Archive for the ‘Uncategorized’ Category

Happy New Year to everyone and I hope we all have a great 2010!!  Internet marketing for lawyers is more important then ever before. Just having a website isnt enough, you must market it and take advantage of the many different ways to have potential clients find your legal website.

Social media marketing, local SEO and Video SEO are some of the big things law firms should be doing in 2010.  Creating videos that describe your firm and each practice area is a very good idea and then promoting those videos with Youtube and other video search engines can pay off in the long run.

Some great Google Map tools.

Most people think of Google Maps
in terms of finding a place or business, or getting directions from one
point to another. Others use the satellite images and terrain mapping
features. But there are tons of other uses out there for Google maps.

From mapping the weather and news to mapping things that aren’t maps
at all, like paintings or magazines, Google Maps has a lot to offer.
And there are free tools available out there for those who want to use
the Google Maps API without doing a bunch of coding. Here are more than
100 of the best mashups and tools out there right now.

Track This Now – Search for news worldwide or in a specific country (or group of countries) and have news stories marked on a map.

TimeSpace: World – An interactive map from the Washington post that shows current news items linked from a world map.

iMap Weather – An easy way to get current weather conditions and the forecast using a map-based interface.

Who is Sick? – Find statistics on a map for illness in your area, everything from allergies and runny noses to fever to stomach aches.

MapsZipcode – A Google Maps mashup that shows zip codes nationwide.

Area Code Maps – An area code map overlay.

SuiteMatch.com
- Find shared office space and see a map that shows all of the
amenities surrounding that space including coffee, food, bars and gyms.

Popular Google Maps – Browse popular Google Maps covering a variety of topics.

Map Builder – A quick and easy Google Maps mashup builder.

MapMyPage – A simple tool to put Google Maps on your website.

source and full listing of Google map tools

Rapper 50 cent on Friday sued Internet advertising company Traffix Inc. for using his image without permission in the graphic "Shoot the Rapper" ad, which he says promotes violence and threatens his safety.

The lawsuit, filed in New York State Court seeks a minimum of $1 million in damages.

The "vile, tasteless and despicable" use of 50 Cent’s image was "completely unauthorized" and "quite literally calls for violence against" him, the lawsuit says.

Good post from Steve Rubel of Micro Persuasion about different ways to make money from your Blog.

Great news for bloggers worldwide:

SAN FRANCISCO, May 26 — A California appeals court ruled Friday that online reporters are protected by the same confidentiality laws that protect traditional journalists, striking a blow to efforts by Apple Computer to identify people who leaked confidential company data.The three-judge panel in San Jose overturned a trial court’s ruling last year that to protect its trade secrets, Apple was entitled to know the source of leaked data published online. The appeals court also ruled that a subpoena issued by Apple to obtain electronic communications and materials from an Internet service provider was unenforceable.

The 96 page PDF of the court’s ruling is online here.

Welcome to the updated version of the Legal Search Marketing Blog! Ive been away on business the last couple of weeks but did manage to update the design of the blog and will be making some updates over the next week related to law firm online marketing.

AlwaysOn network has some interesting survey data on employers’ blog policies.

Web blogs are booming, even among lawyers and law firms. However the latest survey conducted by the Employment Law Alliance is reporting that while millions of workers – perhaps as many as 5% of the American work force — are maintaining the online personal diaries, only about 15% of employers have specific policies addressing work-related blogging.

Danny Sullivan of Search Engine Watch fame, announced the launch of his own personal web log.

Article from Law.com about how larger law firms are starting to use blogs as a marketing tool.

PARIS (Reuters) – A Paris-based media watchdog released a handbook on Thursday to help cyber-dissidents and bloggers avoid political censorship in countries as far apart as China, Vietnam and Cuba.

The guide, published by Reporters Without Borders (RSF) with the backing of the French government, identifies bloggers as the "new heralds of free expression" and offers advice on how to set up a blog and run it anonymously.

Source: Yahoo News