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	<title>Legal Search Marketing &#187; Social Media Marketing</title>
	<atom:link href="http://www.legalsearchmarketing.com/category/social-media-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.legalsearchmarketing.com</link>
	<description>Internet Marketing News for Lawyers</description>
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		<title>Twitter Search Queries Up to 800 million per day</title>
		<link>http://www.legalsearchmarketing.com/social-media-marketing/twitter-search-queries-up-to-800-million-per-day/</link>
		<comments>http://www.legalsearchmarketing.com/social-media-marketing/twitter-search-queries-up-to-800-million-per-day/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 03:47:47 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=526</guid>
		<description><![CDATA[Twitter is supporting 800 million queries a day, or 33 percent more than it said it was handling back in April, according to co-founder Biz Stone, who spoke at the Aspen Ideas Festival today. That means the company, which is trying to brand itself as an “information network” rather than a social network, is handling 24 [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter is supporting 800 million queries a day, or 33 percent more than it said it was handling back in April, according to co-founder Biz Stone, who spoke at the Aspen Ideas Festival today.</p>
<p><img class="alignnone size-medium wp-image-527" title="twitter-bird" src="http://www.legalsearchmarketing.com/wp-content/uploads/2010/07/twitter-bird-300x300.png" alt="" width="300" height="300" /></p>
<p>That means the company, which is trying to brand itself as an “information network” rather than a social network, is handling 24 billion queries a month. The last time the company reported daily search volumes was back in April at its inaugural developer conference, Chirp, when it said it <a href="http://social.venturebeat.com/2010/04/14/twitter-registered-users/">was supporting 600 million queries a day</a>.</p>
<p>It’s hard to compare Twitter’s monthly query volume to that of Microsoft’s Bing or Yahoo, since worldwide figures for their traffic are fairly old. Comscore reported that Bing was supporting 4.1 billion monthly queries worldwide while Yahoo was handling 9.4 billion in December.</p>
<p>Daily volumes also vary widely. The company, at times, <a href="http://searchengineland.com/twitter-does-19-billion-searches-per-month-39988">was handling up to 750 million queries per day back in April</a>, its then director of search Doug Cook told SearchEngineLand’s Danny Sullivan.</p>
<p>Growing search volume should help underpin the company’s advertising strategy, which depends on sponsored tweets appearing atop its results.</p>
<p><strong><em>Twitter is growing every day and people are starting to actually search at twitter like they would at Google or Bing. So it makes sense that your law firm has some kind of legal twitter presence.  Tweeting is easy and you can do it from your phone, which then can be setup to also post to your blog. Its time to get aboard the twitter train lawyers!</em></strong></p>
<p><a href="http://social.venturebeat.com/2010/07/06/twitter-search-800-million-queries/">source</a></p>
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		<title>Will Google Buzz Give Facebook and Twitter a run for their money?</title>
		<link>http://www.legalsearchmarketing.com/google-search-engine/will-google-buzz-give-facebook-and-twitter-a-run-for-their-money/</link>
		<comments>http://www.legalsearchmarketing.com/google-search-engine/will-google-buzz-give-facebook-and-twitter-a-run-for-their-money/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 05:48:31 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Google Search Engine]]></category>
		<category><![CDATA[New Legal Blogs]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=7</guid>
		<description><![CDATA[Google launched a new social effort today called Google Buzz. If you&#39;re immediate reaction is, &#34;Wait, doesn&#39;t Yahoo! already have a product named Buzz?&#34; Then you&#39;d be correct. But Google didn&#39;t acquire Yahoo! Buzz. Nor has Yahoo! Buzz gone defunct and Google felt ok about picking it up as a name. The two products are [...]]]></description>
			<content:encoded><![CDATA[<p>Google launched a <a href="http://googleblog.blogspot.com/2010/02/introducing-google-buzz.html">new social effort today called Google Buzz</a>.<br />
If you&#39;re immediate reaction is, &quot;Wait, doesn&#39;t Yahoo! already have a<br />
product named Buzz?&quot; Then you&#39;d be correct. But Google didn&#39;t acquire <a href="http://blog.searchenginewatch.com/080501-112338">Yahoo! Buzz</a>. Nor has Yahoo! Buzz gone defunct and Google felt ok about picking it up as a name.</p>
<p>The two products are alike in name and the fact that they&#39;re social. But that&#39;s about it.</p>
<p>Google Buzz lets you be social from Gmail. You can update your<br />
status there and share photos. (Yahoo! Buzz is more akin to social<br />
bookmarking and trending topics.)</p>
<p>Who do you share Google Buzz with? Gmail contacts, for one, but you<br />
can also send your updates to Twitter as well. Your Gmail contacts can<br />
respond to your updates, using the @ symbol much like Twitter and now<br />
Facebook use. Your Gmail inbox will be used to push notifications to<br />
Buzz users.</p>
</p>
<p align="center" class="asset asset-video" style="margin: 0pt auto; display: block;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/yi50KlsCBio&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="344" src="http://www.youtube.com/v/yi50KlsCBio&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" width="425" /></object></p>
<p></p>
<p>Buzz is rolling out, so it may take a few days before you get access. In the meantime, check out this vid to see how it works:</p>
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		<title>Linked In For Lawyers</title>
		<link>http://www.legalsearchmarketing.com/social-media-marketing/linked-in-for-lawyers/</link>
		<comments>http://www.legalsearchmarketing.com/social-media-marketing/linked-in-for-lawyers/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 05:58:28 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=65</guid>
		<description><![CDATA[LinkedIn works for business because it was designed for business. In the last year this more business focused social media site has added some features that really help give businesses that serve other businesses an edge. LinkedIn brings some of the most popular software forums together. Their LinkedIn Intelligent Applications (InApps) platform offers a truly [...]]]></description>
			<content:encoded><![CDATA[<p>LinkedIn works for business because it was designed for business. In the last year this more business focused social media site has added some features that really help give businesses that serve other businesses an edge.</p>
<p>LinkedIn brings some of the most popular software forums together. Their LinkedIn Intelligent Applications (InApps) platform offers a truly creative environment for presenting your business to fellow members. InApps also promotes internal connectivity.</p>
<p><strong>Connect with other Businesses and Customers with LinkedIn</strong></p>
<p>Use Google Presentations or Slide Share to embed a visual display of recent accomplishments. Do you want to stay on top in your field? Add Reading List (from Amazon). You will find out what others are reading. Are you promoting an eBook or print media? Reading List is a promotional tool as well.</p>
<p>LinkedIn offers two blog options: WordPress App and Six Apart’s BlogLink. If you have a WordPress blog, it is easy to sync it with your LinkedIn profile. Special LinkedIn tags allow you to filter your posts, and you can display your personal WordPress Gravatar. Automatic updating is included.</p>
<p>Do you already use a different blog platform? Then use Blog Link instead. It supports WordPress and TypePad, Movable Type, Vox, Blogger, LiveJournal and more.</p>
<p>LinkedIn also offers an Outlook Toolbar. Now every person you contact, or who contacts you, can be added easily to your Outlook Contacts. It also lets you know when you have contacts that aren’t part of the LinkedIn network. We all know that the best way to grow a network is to invite someone to join it.</p>
<p>Have you ever wanted to take advantage of a long layover? Now you may be able to. Tripit lets you and other members post travel itineraries. When connections will be in the same city, you can arrange for the personal connection. Nothing builds rapport like actually meeting people.</p>
<p><strong>Connect your employees with LinkedIn</strong></p>
<p>Huddle Workspaces creates secure online workspaces. Collaboration and sharing tools are part of the package. Box.net Files let members share and manage files online.</p>
<p><strong>LinkedIn offers its own feedback tools</strong></p>
<p>Company Buzz is a great tool for finding out what people are saying about your business. You can identify topics that you want Buzz to track. Buzz stores historical data so you can look for trends. You can also use Buzz to drill for related tweets on Twitter using the top words associated with your topic. If something is being said about your company, you’ll find out.</p>
<p>LinkedIn Polls lets you create polls. You can poll within the community for free, or expand your poll to include specific groups of professionals. For example if your business targets medical professionals, Polls can deliver your poll to that group. There is a pay-per-response fee for polling outside the community.</p>
<p>LinkedIn doesn’t take a daring approach to adding services. When they put a new service on their site, you can know it works for business. The CEO of LinkedIn, Dan Nye, is committed to offering “applications that enable people to more effectively collaborate with their networks on a wide range of daily professional activities. We choose to work with leading companies whose services make sense for how our members use LinkedIn &#8211; for collaboration, information sharing and developing opportunities.&quot; They intend to keep improving their offerings.</p>
<p>Linked in is another way to promote your lawyer web site, its part of social media marketing. If you need any further information, <a href="http://www.lawyerscourt.com">contact Lawyers Court</a>.</p>
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		<title>SOCIAL MEDIA MARKETING FOR LAWYERS</title>
		<link>http://www.legalsearchmarketing.com/social-media-marketing/social-media-marketing-for-lawyers/</link>
		<comments>http://www.legalsearchmarketing.com/social-media-marketing/social-media-marketing-for-lawyers/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 22:35:33 +0000</pubDate>
		<dc:creator>Chris Costa</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.legalsearchmarketing.com/?p=66</guid>
		<description><![CDATA[Social media marketing is the process of promoting your site or business through social media channels. Which can be a powerful strategy that can get you links that can increase your organic search engine rankings and potential traffic to your legal web site. Social media marketing for lawyers will only work if you have some [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><strong><span style="font-size: 10px; font-family: Arial;"><span style="font-size: 12px;">Social<br />
media marketing</span> </span></strong>is the process of promoting your site or business through<br />
social media channels. Which can be a powerful strategy that can get you links<br />
that can increase your organic search engine rankings and potential <strong><span style="font-weight: normal;">traffic to your legal web site</span></strong>.</span></p>
<p class="MsoNormal"><a href="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e2010536f21cbe970c-pi" style="display: inline;"><img alt="Social media" border="0" class="at-xid-6a00d834533d1469e2010536f21cbe970c " src="http://legalinternetmarketing.typepad.com/.a/6a00d834533d1469e2010536f21cbe970c-800wi" title="Social media" /></a><br />
<br /><span style="font-size: 10pt; font-family: Arial;"><o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Social<br />
media marketing for lawyers will only work if you have some kind of useful<br />
content and also the time it takes for the &quot;social&quot; part of social media marketing!&#0160; If you have good articles that have useful and interesting<br />
information, then it is a good idea to promote it via the social media<br />
websites. <o:p></o:p></span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Developing<br />
articles and successfully getting them popular on various social media websites<br />
like <a href="http://www.digg.com">Digg</a> and <a href="http://www.stumbleupon.com">StumbleUpon </a>will lead to multiple benefits for any website:<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-size: 10pt; font-family: Symbol;">·<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;<br />
</span></span><strong><span style="font-size: 10pt; font-family: Arial;">Primary<br />
and Secondary Traffic</span></strong><span style="font-size: 10pt; font-family: Arial;">. Primary traffic is the number of visitors who come directly from<br />
social media websites after reading your article. Secondary traffic is referral<br />
traffic from websites which link to and send you visitors, after they come<br />
across your content through the social sites.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left: 0.5in; text-indent: -0.25in;"><span style="font-size: 10pt; font-family: Symbol;">·<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal;">&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;&#0160;<br />
</span></span><strong><span style="font-size: 10pt; font-family: Arial;">High<br />
Quality Links</span></strong><strong><span style="font-size: 10pt; font-family: Arial; font-weight: normal;">. </span></strong><span style="font-size: 10pt; font-family: Arial;">Becoming popular on social news websites like Digg or Reddit<br />
will get you a large number of links, some of which may be topically relevant,<br />
some not. A good story can realistically acquire a large number of high quality<br />
editorial links, most of which cannot be easily bought.</span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;">Now let’s translate this into<br />
tangible benefits for your legal website:</p>
<p><strong><span style="font-weight: normal;">1. </span>Links = Better Search Engine<br />
Rankings</strong>.<o:p></o:p></span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;">When a website receives a large<br />
number of <strong><span style="font-weight: normal;">natural, permanent links</span></strong><br />
from trusted domains, it develops authority. Search engines trust it. <o:p></o:p></span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;"><br />
A new website may find it difficult to gain links from a critical mass that is<br />
not familiar with it but a trusted social news resource makes it easier for<br />
links to come in, because the community and buzz has somewhat ‘<em>certified</em>‘<br />
the value of the site. <o:p></o:p></span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;"><br />
<strong>2. Primary &amp; Secondary Traffic</strong><o:p></o:p></span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;">&#0160;<o:p></o:p></span></p>
<p style="margin: 0in 0in 0.0001pt;"><span style="font-size: 10pt; font-family: Arial;">General sites or blogs in the same<br />
niche will link to a story that’s popular on social sites, because it adds<br />
value for their readers or users. This is done naturally on a daily basis for<br />
many.<span>&#0160; </span>So this is valuable for getting a<br />
link but also the visitors that come from those links to your website, will<br />
probably be interested in your service.<o:p></o:p></span></p>
<p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">What Makes Social Media Marketing so<br />
Important?<o:p></o:p></span></strong></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Social<br />
Media connects people through technology, affordably, and comfortably. When<br />
people connect, information gets shared! If you have a practice area or legal<br />
service you are promoting, you really can’t afford to ignore the potential of<br />
social media marketing.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Most people think of social networks like Facebook and<br />
MySpace and have no idea that they can be used to promote a business or a<br />
product. Absolut Vodka has a page called Top Bartender on Facebook. Acura has a<br />
fan club, Acura TSX Connect, as well.<span>&#0160;<br />
</span>If the big companies see the benefit of using social networks, you<br />
should, too. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Facebook and MySpace aren’t the only social networks. Do you<br />
want to connect with the business community? <strong>LinkedIn</strong> is the site for<br />
you. It is the perfect place to promote services and products that meet the<br />
needs of business. Would you like to integrate video, pictures, and blog? Then<br />
Bebo is a top competitor. All these social internet communities can be tapped<br />
to market services and products. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Some sites give you exposure because people collaborate on<br />
them. The most famous, always at the top of the search engines, is <strong>Wikipedia</strong>.<br />
You may be less familiar with social bookmarking. Delicious and StumbleUpon are<br />
the most popular. These bookmarking sites let members store and organize<br />
bookmarks to their favorite sites in categories that they choose. These bookmarks<br />
can be kept private or made public. Members can give feedback on the sites,<br />
too. </p>
<p><o:p></o:p></span></p>
<p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Arial;">How<br />
do you make social media marketing work?<o:p></o:p></span></strong></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">The first thing is to let people know who you are. On<br />
Facebook use your profile to say who you are, what you do, and where you are.<br />
On a blog, your about us pages tell the story and your posts provide unique<br />
content that can then be distributed via social media sites.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">The main thing is that you have to create good solid content<br />
on a regular basis because it can then be used to get more people to your<br />
website and as a bonus you can usually get a number of high quality back links<br />
pointing to your site, that you normally would have never gotten and this<br />
increased link exposure usually will lead to higher organic search engine rankings.<br />
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Social media marketing offers a number of low-cost ways to<br />
promote your legal services. Create a blog, post video clips on YouTube, create<br />
articles and submit them to Digg and Reddit and start building your site up<br />
through social bookmarking. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Social media marketing is becoming very popular and is<br />
something that should be part of your overall Internet marketing plan.<span>&#0160; </span>Now is the time to start utilizing social<br />
media marketing in order to promote your law firm.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;"><a href="http://www.lawyerscourt.com">Contact us</a> today for ways we can <strong>help your law firm succeed on the Internet.</strong><br /></span></p>
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