3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously it was much harder and Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI [...]
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Benefits of a Mobile Site for a lawyer As an attorney in a high-tech world, increasing the business potential of your practice can be challenging. Game-changing technology is constantly emerging and it really is a matter of embracing the changes and working them to your advantage. It is true that this takes time, money and [...]
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Top Entertainment Apps for Lawyers As a busy lawyer you are likely using your smartphone or tablet for all work and no play. How boring! There are many fun apps that attorneys are loving right now. From joke books to virtual law firms in your pocket, why not have a bit of fun laugh now [...]
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With heavy demands on their time, lawyers will be pleased to know that there are several smartphone apps available to help them organize their work. From arranging your legal research neatly to managing the details of your client’s case as well as tracking your own billable hours, we bring you the Top Five Smartphone Apps [...]
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Mobile Marketing focusing on “Push Notifications” and QR Codes Mobile marketing makes staying in touch with your customer base a fun, dynamic experience- so everyone’s happy! With “Push Notifications” and QR Codes, you will have contact with your customers, no matter where they are. And best of all, it is something that they opt-in for. [...]
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PAY PER CLICK MARKETING AND MOBILE I see it all the time, lawyers who are advertising with Google adwords or other pay per click programs and they do NOT HAVE A MOBILE SITE. So unless they go in and change the settings to not include mobile devices, then anyone on a mobile device will then [...]
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MOBILE IS BIG AND GETTING BIGGER Everyone basically now knows how big Mobile is. It makes sense because so many people are on smart phones these days. So it stands to reason that more people would use smart phones to search and visit web sites. The main way to see exactly how many people are [...]
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What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or [...]
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More mobile industry stats showing that more people are using mobile and more people are going to use mobile ! By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011) Android expected to have 31pc market share by 2016 (Source: IDC, 2012) 53% of American consumers use their smartphones to access [...]
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Mobile is growing bigger and bigger every day and below are some of the recent stats about the growth of mobile. Make sure your law firms site is in a mobile friendly format and consider setting up a Mobile App for your legal practice. Mobile Commerce and Engagement Stats 47% of consumers confirm they use [...]
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