PAY PER CLICK MARKETING AND MOBILE I see it all the time, lawyers who are advertising with Google adwords or other pay per click programs and they do NOT HAVE A MOBILE SITE. So unless they go in and change the settings to not include mobile devices, then anyone on a mobile device will then [...]
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MOBILE IS BIG AND GETTING BIGGER Everyone basically now knows how big Mobile is. It makes sense because so many people are on smart phones these days. So it stands to reason that more people would use smart phones to search and visit web sites. The main way to see exactly how many people are [...]
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On Friday, the team behind iMobiTrax spoke an uncomfortable truth: the mobile advertising networks on which most advertisers place their mobile advertisements run rampant with click fraud. This means millions of dollars are being wasted by honest advertisers while the mobile ad networks are making fortunes providing sometimes useless and even fraudulent traffic practices. If [...]
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What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or [...]
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More mobile industry stats showing that more people are using mobile and more people are going to use mobile ! By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011) Android expected to have 31pc market share by 2016 (Source: IDC, 2012) 53% of American consumers use their smartphones to access [...]
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Mobile is growing bigger and bigger every day and below are some of the recent stats about the growth of mobile. Make sure your law firms site is in a mobile friendly format and consider setting up a Mobile App for your legal practice. Mobile Commerce and Engagement Stats 47% of consumers confirm they use [...]
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Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new,global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented countries: US, [...]
Read MoreAny more proof that you need a strong mobile site? It should come as no surprise to anyone that more people are browsing the web from their phones than ever before. For the past few years, not only have more people decided that smartphones should play an integral part of their daily lives, but those [...]
Read MoreMore than 60% of mobile consumers click on mobile ads at least once a week, according to new research from mobile ad network Mojiva and InsightExpress. Of that group, about 20% are especially responsive, clicking on ads several times a day. The study, based on a poll of 100 random users on the network, also found that [...]
Read MoreGoogle’s mobile ad network AdMob is releasing a number of staggering statistics today as the network begins its first full year under the Google umbrella. Google says that AdMob is receiving 2 billion ad requests per day, a data point which has quadrupled over the past year. To put that in perspective, as of May [...]
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