Legal Search Marketing

Archive for the ‘Legal Internet Marketing’ Category

If you are a personal injury lawyer, you know how tough the competition is online!  Both for organic SEO and also Pay per click marketing.   If you want to achieve good organic SEO rankings, you need to have good content and links from other quality trusted web sites.

Getting links is not an easy process, one way to get quality links is to get a listing in either search directories such as Yahoo, Best of the Web, Joe Ant or others.

Another option is getting a link from a legal directory and if your a personal injury lawyer, getting a link from a specific personal injury site could make a big difference.

PERSONAL INJURY ACCIDENT LAWYER DIRECTORY

The personal injury attorney directory has listings of the top personal injury lawyers from around the United States.  List your personal injury, auto accident, truck accident, wrongful death or other kind of personal injury related site in the directory today.

The directory has 3 different types of listings starting at $250 per year. This includes a listing on multiple pages using the link text you would like.  This is a Follow directory, which means the links do count. Some directories are “No Follow”, meaning even if you get a link from the site, it doesnt really count as far as potentially improving your organic search engine marketing efforts.

Getting visitors to your website from the Internet is done in a variety of ways including legal directories such as AVVO, Lawyers.com, Law Firm Directory and a variety of other free and paid lawyer directories.

LAWYER DIRECTORIES

There are many different types of lawyer directories including AVVO, Lawyers.com, Law Firm Directory and many other.  Some offer free listings and others offer paid listings.  Some work better then others, meaning some drive more focused and qualified traffic to your site on a consistent basis. Some listings are free, others are very expensive.  We make sure you get the most value for your dollar by listing your site in the directories that will drive the most focused and qualified traffic to your web site.

Getting links from any other site that has a similar theme to your site can be valuable for organic search engine purposes if the linking site is also well linked and ranked. Some directories provide a good link, while others don’t provide any value at all. Sometimes the value a link provides is worth the listing fee alone because it can help your legal site’s link popularity score. Then if your site is also optimized, it can lead to better overall search engine listings. If it also can drive traffic to your site from the directory, then it really is a good value. We will list your web site in our legal directory and a number of other top free legal directories. We then will devise a legal directory strategy for the client and take care of listing the site with premium legal directories in the appropriate legal categories.

Contact us to learn more about our Internet Marketing services including legal directories.

One of the many things you have to do in order to get your site well ranked at the search engines is to get links from other well established sites, especially legal sites that are focused on your legal practice area such as DUI, Personal Injury, Tax Law, etc.

Links from other sites are one of the many things that make up how your site is indexed by Google and a pretty important one.  Google looks at links to your sites like Votes for your site, the more votes you get and more importantly the quality of those votes, can go a long way in determining where your site gets ranked in the search engines.

Getting links from legal directories can be one way to obtain a quality backlink to your site, especially if the site your getting the link from is an older well established site and the real key is that the link is a FOLLOW link, versus a NO Follow link. A No Follow link will tell Google to basically not count the link.

Another factor to consider when listing with a legal directory, is where your placed and how much traffic that directory gets per month.   Yet even if you just get 10 visitors a month from the directory, it can be worth it, especially combined with the fact you can also get a quality link to your site.

There are many different legal directories out there. I use a variety of different legal directories for my clients. Some of the ones I use are:

-   Law Firm Directory – List your legal site for as low as $20 per month or $250 for the year. Premium listings are $995 for the year.

-  Personal Injury Directory – List your personal injury or accident lawyer site here.

-  Washlaw Legal Directory - Free .EDU Link from lawyer directory.

-  DUI Lawyer Directory – Get your DUI Attorney site listed.

Contact us if you need assistance with your law firms Internet marketing or legal directory needs.

The start of the New Year is a perfect time for you to upgrade your web site and implement some new things into your online marketing strategy.

There are a lot of different things you can do now with your law firms website. The first thing you should consider doing is upgrading your site and its content. Then creating a blog, facebook page, LinkedIn account and Twitter account are all solid new year ideas.

Below are some tips for your 2011 law firm marketing campaign.

Fine Tune & Upgrade Your Website: Most people will land on your site before they decide to communicate with your law firm. Your website could be what causes your phone to ring, so take the time this year to really clean it up if you haven’t already done so. Sometimes all you need is just a little bit of fine tuning which doesn’t have to break the bank.   I would suggest that you upgrade your existing site to a wordpress site so that its easier for you and anyone in your firm to make updates to your site and/or blog.

Law Firm Blogging: Its key to have a blog BUT you must keep it updated with fresh content. The way you approach your blog often times adds credibility to your law firm. Try blogging at least once per week and create links to the different pages within your site.

Create Facebook Fan Page: Creating a facebook business page for your law firm is a must these days. Facebook fan pages now have a vast variety of additional plugins a company can ad in order to increase the user experience. Facebook fan pages bring a variety of branding and credibility efforts to the table.

Start Tweeting: Twitter is no longer just a little fad.  It is a real business tool that can be used to increase awareness, business and overall website traffic. Are you still skeptical about using Twitter to help grow your business? There are a variety of case studies that show a staggering number of large and small businesses in the U.S that have been successful in significantly growing their businesses using this amazing communication tool.

Either  way, its a good idea to at least get a twitter name for you and your law firm. Its free and its pretty easy to setup and start tweeting, there a number of benefits including SEO benefits, so create your law firm twitter account today, or hire me!

We have update the Legal Directory and expanded the number of practice areas and geographic locations to cover all legal practice areas and all states in the USA.List your law firm today in the updated Attorney Directory and get a bonus listing in a practice area specific directory or blog of your choice.

Our Legal Directory works
because we aggressively market the site offline and with
the search engines. We are well ranked at the search engines
for keywords related to your practice. 

BASIC LISTING – $250

BASIC PLUS LISTING – $499 

PREMIUM LISTING – $995

If you are an attorney or legal professional,
consider
listing your legal web site
in the LAW FIRM DIRECTORY. September 2009
$250 per year special. 

A legal listing
in the lawyer directory can help drive more focused and qualified traffic to your
site and also give you a valuable link to your legal web site.   Getting links to your site from other sites is one of the more important factors when determining overall search engine rankings.  Getting links from a well established site that has the same legal theme as your site is even better.  This is a search engine friendly directory and is a good value at only $21 per month.

The Law Firm Directory
helps consumers find top lawyers, law firms and legal
consultants by geographic location or legal practice area.

Some of the latest lawyers who have listed recently in the law firm directory:

• 
  Austin Child Custody Lawyers – Attorneys at
  the Duke Firm, PC handle divorce, family law, child
  support and custody, personal injury, wrongful death,
  criminal defense, probate, and business law for clients
  in Austin.

• 
  Deer Park Lawyer – Family law
  attorneys located in the Deer Park, Texas
  area.

• 
  Boston Personal
  Injury Lawyers - The law firm of Feinberg & Alban
  focuses on car accidents, personal injury, product
  liability, burn injuries, wrongful death, nursing home
  abuse, and premises liability for clients in Boston.
• 
  North
  Carolina Personal Injury Law – Attorneys at
  Anastopoulo & Clore provide legal advice for clients in
  North Carolina who are victims of brain injury,
  traumatic brain injury, head injury, medical
  malpractice, and commercial accidents.
• Los Angeles
  Insurance Defense Lawyer – Los Angeles,
  California law firm specializing in insurance defense.
• 
  
  California DUI Lawyer
  - The Law Offices of David B. Pastor is
  a Walnut Creek law firm with over 30
  years of experience defending those who
  have been accused of a crime, including
  drunk driving and DUI crimes.

DOES SEO (Search Engine Optimization) WORK FOR LAWYERS? 
YES, BIGTIME!

In todays age, your law firm better have a good website that is easy to navigate and has useful content regarding your firms practice.  In addition its a really good idea if your site is optimized for the search engines so that your main practice areas and geographic locations come up when someone does a search at Google, Yahoo or Bing.

Optimizing and promoting your legal web site with
the search engines is by far the best way to drive a steady stream
of potential new clients to your site. Getting visitors to your
site via the search engines comes from natural or organic search
listings or paid or sponsored listings at the the different pay
per click programs.

Optimizing your site doesnt mean your going to do something tricky or sneaky to try and get better rankings. It just means that your going to make your site easy for the search engines to find and index.   A big part of it is just having a lot of good solid content and then knowing what your main keywords are that people are searching on and creating the content around those keywords. 

The bottom line is that when you have a good website that is fully optimized, usually you have a steady flow of traffic from potential clients who will find your site when searching for what you do.  They will never find you if your site isn't setup right and not coming up in the search engine listings top 10.

We have helped many lawyers optimize their websites and achieve top rankings at the search engines.  We have most recently helped the houston divorce lawyers at the law offices of Dennis Slate get their legal website optimized.  The site had zero presence at the search engines but after only one week, its already coming up for a # of terms in the top 10 at Google.

Most law firms never take the time to optimize their websites, not even for partner names.  Yet it can be a good idea to organize your content and optimize the pages for keywords related to what you do, its pretty simple really.   The results can be awesome and getting new clients from the Internet is a really great thing!

If your law firm needs assistance with any Lawyer SEO Marketing, contact Lawyers Court for a free website SEO analysis.

Wanted to wish everyone a Happy and Prosperous 2009!  I am confident that this will be a big year for my business and all of my clients businesses!  Here's to everyone getting at least one top 10 ranking at Google for a valuable keyword that drives endless traffic to your site and results in new clients!

I blogged a couple weeks back about the first updated site we launchedfor Tax Attorney Ken Sheppard and I said I would be blogging soon about the Top Google Search rankings the site was going to soon have.  I didnt think it would be this soon!

Sometimes you have to start over with a site to get the best possible results at the search engines.  In this case we moved the site to a new webhost, created a search engine friendly design with an additional 15 pages of optimized content and fully optimized the site for the search engines. 

Just two weeks ago the site could not be found for any keywords, now the site is #1 for Ohio Tax Lawyer, #1 for Ohio Tax Attorney and its basically in the top 10 for all keywords related to Ohio Tax. Its even in the top 10 for national tax keywords such as irs tax attorneys and tax lawyers. These are harder keywords to get ranked for because your competing against everyone, not just attorneys in Ohio.

This site is still not 100% done and we are adding more content to the site daily.  No coincidence that the traffic over the last week has more then tripled.  I talked with the client today and he told me he got a high number of calls this week and signed up a few new clients as a result.  So already not even before the site is done, it pays off bigtime with new clients!   Plus he has a better looking site that is easier to navigate, has more content and is ranked in the top 10 for all his keywords, how is every lawyer not doing this? It works!!

The latest web design project we have done is a mini site for the Palm Springs, California DUI Law Offices of Manuel Barba.  This is a DUI specific site for the area of Palm Springs, California. It covers not only Palm Springs but other areas in the Coachello Valley including Indio, Bermuda Dunes, Cathedral City, Rancho Mirage, Palm Desert & Bermuda Dunes.

This site is optimized for the search engines and is focused on specific areas within California. It can be a good idea to create multiple sites or blogs that focus on specific practice areas or specific geographic locations. 

Its key to have unique content and optimization for the mini site and if done right, you can then have multiple sites come up in the search results at Google, MSN and Yahoo.

We have helped many lawyers with creating multiple websites and blogs and if you need further information, please visit Lawyers Court.

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