Legal Search Marketing

Archive for the ‘Legal Internet Marketing’ Category

We have update the Legal Directory and expanded the number of practice areas and geographic locations to cover all legal practice areas and all states in the USA.List your law firm today in the updated Attorney Directory and get a bonus listing in a practice area specific directory or blog of your choice.

Our Legal Directory works
because we aggressively market the site offline and with
the search engines. We are well ranked at the search engines
for keywords related to your practice. 

BASIC LISTING – $250

BASIC PLUS LISTING – $499 

PREMIUM LISTING – $995

If you are an attorney or legal professional,
consider
listing your legal web site
in the LAW FIRM DIRECTORY. September 2009
$250 per year special. 

A legal listing
in the lawyer directory can help drive more focused and qualified traffic to your
site and also give you a valuable link to your legal web site.   Getting links to your site from other sites is one of the more important factors when determining overall search engine rankings.  Getting links from a well established site that has the same legal theme as your site is even better.  This is a search engine friendly directory and is a good value at only $21 per month.

The Law Firm Directory
helps consumers find top lawyers, law firms and legal
consultants by geographic location or legal practice area.

Some of the latest lawyers who have listed recently in the law firm directory:

• 
  Austin Child Custody Lawyers – Attorneys at
  the Duke Firm, PC handle divorce, family law, child
  support and custody, personal injury, wrongful death,
  criminal defense, probate, and business law for clients
  in Austin.

• 
  Deer Park Lawyer – Family law
  attorneys located in the Deer Park, Texas
  area.

• 
  Boston Personal
  Injury Lawyers - The law firm of Feinberg & Alban
  focuses on car accidents, personal injury, product
  liability, burn injuries, wrongful death, nursing home
  abuse, and premises liability for clients in Boston.
• 
  North
  Carolina Personal Injury Law – Attorneys at
  Anastopoulo & Clore provide legal advice for clients in
  North Carolina who are victims of brain injury,
  traumatic brain injury, head injury, medical
  malpractice, and commercial accidents.
• Los Angeles
  Insurance Defense Lawyer – Los Angeles,
  California law firm specializing in insurance defense.
• 
  
  California DUI Lawyer
  - The Law Offices of David B. Pastor is
  a Walnut Creek law firm with over 30
  years of experience defending those who
  have been accused of a crime, including
  drunk driving and DUI crimes.

DOES SEO (Search Engine Optimization) WORK FOR LAWYERS? 
YES, BIGTIME!

In todays age, your law firm better have a good website that is easy to navigate and has useful content regarding your firms practice.  In addition its a really good idea if your site is optimized for the search engines so that your main practice areas and geographic locations come up when someone does a search at Google, Yahoo or Bing.

Optimizing and promoting your legal web site with
the search engines is by far the best way to drive a steady stream
of potential new clients to your site. Getting visitors to your
site via the search engines comes from natural or organic search
listings or paid or sponsored listings at the the different pay
per click programs.

Optimizing your site doesnt mean your going to do something tricky or sneaky to try and get better rankings. It just means that your going to make your site easy for the search engines to find and index.   A big part of it is just having a lot of good solid content and then knowing what your main keywords are that people are searching on and creating the content around those keywords. 

The bottom line is that when you have a good website that is fully optimized, usually you have a steady flow of traffic from potential clients who will find your site when searching for what you do.  They will never find you if your site isn't setup right and not coming up in the search engine listings top 10.

We have helped many lawyers optimize their websites and achieve top rankings at the search engines.  We have most recently helped the houston divorce lawyers at the law offices of Dennis Slate get their legal website optimized.  The site had zero presence at the search engines but after only one week, its already coming up for a # of terms in the top 10 at Google.

Most law firms never take the time to optimize their websites, not even for partner names.  Yet it can be a good idea to organize your content and optimize the pages for keywords related to what you do, its pretty simple really.   The results can be awesome and getting new clients from the Internet is a really great thing!

If your law firm needs assistance with any Lawyer SEO Marketing, contact Lawyers Court for a free website SEO analysis.

Wanted to wish everyone a Happy and Prosperous 2009!  I am confident that this will be a big year for my business and all of my clients businesses!  Here's to everyone getting at least one top 10 ranking at Google for a valuable keyword that drives endless traffic to your site and results in new clients!

I blogged a couple weeks back about the first updated site we launchedfor Tax Attorney Ken Sheppard and I said I would be blogging soon about the Top Google Search rankings the site was going to soon have.  I didnt think it would be this soon!

Sometimes you have to start over with a site to get the best possible results at the search engines.  In this case we moved the site to a new webhost, created a search engine friendly design with an additional 15 pages of optimized content and fully optimized the site for the search engines. 

Just two weeks ago the site could not be found for any keywords, now the site is #1 for Ohio Tax Lawyer, #1 for Ohio Tax Attorney and its basically in the top 10 for all keywords related to Ohio Tax. Its even in the top 10 for national tax keywords such as irs tax attorneys and tax lawyers. These are harder keywords to get ranked for because your competing against everyone, not just attorneys in Ohio.

This site is still not 100% done and we are adding more content to the site daily.  No coincidence that the traffic over the last week has more then tripled.  I talked with the client today and he told me he got a high number of calls this week and signed up a few new clients as a result.  So already not even before the site is done, it pays off bigtime with new clients!   Plus he has a better looking site that is easier to navigate, has more content and is ranked in the top 10 for all his keywords, how is every lawyer not doing this? It works!!

The latest web design project we have done is a mini site for the Palm Springs, California DUI Law Offices of Manuel Barba.  This is a DUI specific site for the area of Palm Springs, California. It covers not only Palm Springs but other areas in the Coachello Valley including Indio, Bermuda Dunes, Cathedral City, Rancho Mirage, Palm Desert & Bermuda Dunes.

This site is optimized for the search engines and is focused on specific areas within California. It can be a good idea to create multiple sites or blogs that focus on specific practice areas or specific geographic locations. 

Its key to have unique content and optimization for the mini site and if done right, you can then have multiple sites come up in the search results at Google, MSN and Yahoo.

We have helped many lawyers with creating multiple websites and blogs and if you need further information, please visit Lawyers Court.

Read the rest of this entry »

A few backs I blogged about the importance of making sure that your Google Adwords campaign is properly optimized. 

Many times lawyers will create an Adwords campaign and not really pay attention to it or use the Pay Per Clicks search engines optimization suggestions, which can result in you paying a lot more money then you should.  We will easily save this client at least $3,000 a month, if not more as a result of reviewing and adjusting his campaigns.

TOP 10 ORGANIC RESULTS ARE VALUABLE
More important though is having top 10 organic results at Google for the same keywords your bidding on via Pay Per Click.  The best thing about the organic listings are they are free!   So if your paying $20 per click on average and you get 100 visitors for the month via the organic listings, that would value your organic listing at $2,000 each month and thats just for one keyphrase.

SAVE MONEY AT PPC & GET TOP 10 ORGANIC RANKINGS
The same Massachusetts Drunk Driving Lawyer that we helped save money on the Pay per click ads, we have now also gotten him top 10 rankings at Google organics for many of the same terms he is bidding on.  Some of the terms are 
- Massachusetts OUI (#6)
- OUI Lawyers Mass (#4)
- Massachusetts DUI (#6)
- Massachusetts DWI (#8)
- Massachusetts Drunk Driving Lawyers (#8)

I already see an increase in traffic from the organic listings. So as a result of our Internet Marketing work, the client has not only saved over $3000 a month but now has many top 10 organic listings and is now getting more traffic and visitors then ever before, which will result in more clients.

If we can be of assistance to your legal practice, with either pay per click marketing or organic optimization, please contact us.

Below are the stats of a Seattle Personal Injury Law Firm website and this is all of the traffic from free or organic search engine listings in 2007. 

Out of the 8500 total visitors, almost 69% or 6000 of them came from Google, which proves Google is the most important of the search engines.  MSN and Yahoo still do produce traffic though, so you have to optimize for each of them but Google is the King of traffic!

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This organic traffic is all very valuable and it can lead to many new clients.  If you would like a free analysis on your legal website, contact us today.

Usually when I take over pay per click accounts, the person is usually overpaying for visitors to their sites.

Ive had many occasions where the person is paying $20 or more to much per click, usually because they set one high amount for their max bid on all keywords.  If you say you will bid a max of $60 per click, there’s a good chance you will and that can really add up.

In the case of this client, who is a Boston criminal Dui lawyer, he was paying a high amount per click so that he could be at the top of the sponsored matches.

$25 A CLICK SAVINGS IN FIRST WEEK, $1000 SAVED

You can see in the chart below that on Feb.12, 2008 he was paying on average $35.83 per click and he was on average in position 1.3. Yet on Feb. 14 the first full day after I took over and made changes, he got the same # of clicks but was only paying $10.69 per click and the only downfall, is he slipped to ad position 2.3, no big deal but what a savings of $25 per click.

Then if you look at the totals for the first week where I took over compared to the first 10 days of February, we got more clicks for over $1,000 less. This is only one campaign of 5, so just a portion of the overall savings.

Looking at the amount spent on 2007 ($45,000+) we would wind up saving the client over $25,000 at least just for this one campaign, and probably wind up getting more clicks.

Part of the reason he is getting more clicks for less is because when you set your bid to high, you might meet your daily budget much quicker, so your ads will be taken down until the next day.

Here are the stats for the first 7 days of when I took over, the 10 days prior and then the totals for Jan. 2008 and the entire 2007.

These are some huge savings and it won’t always be that much but usually I find that there’s always some room for improvement on pay per click campaigns. You really have to pay attention to them and track the progress and it helps to hire someone who does it all the time.

If we can assist your law firm with pay per click marketing, contact us today and we will review your campaigns and help save you money.

We will be helping this client save even more money once we do his organic optimization work. It makes sense to have top 10 rankings for keywords your bidding over $25 per click on! Once that is achieved, then you can reduce the amount spent on pay per click.

"ORGANIC" SEARCH ENGINE OPTIMIZATION
VS. PAY PER CLICK
Its important to know the difference between organic SEO and Pay Per Click (PPC) marketing.

Organic SEO is the process of getting your site listed in Google’s and other search engine’s main search
index and coming up in the free or organic Search Engine results,
located on the left side of the screen.

Pay Per Click is basically buying the rankings for keywords and bidding to rank higher then other sites, these PPC results come up usually on the right side
of the screen under "sponsored listings".

Anyone can get their site listed in the PPC’s by
simply paying for it, but getting organic listings takes time
and effort. Most studies show that people prefer to click organic
listings because they are more trustworthy, plus the nice thing about them is that you don’t have to pay a per click fee,
which can sometimes be over $10 per click.

BENEFITS OF ORGANIC SEO
SEO can help place your web site among the top search engine results for a particular search, which will lead users looking for your firm’s practice area to your web site. This is a good way to establish
your web presence and gain a solid flow of traffic to your site,  which can lead to new clients.

Each search engine has a different set of rules as to how they rank web sites. Among other things, SEO involves Keyword Research to find all the possible key phrases people
might use to locate your legal web site. Then its a matter of creating the optimized code for each page within the site and optimizing other key elements of the web site to make the site search engine friendly and ready. Once the site is optimized, then its a matter of submitting the site to the top search engines and directories. 

Obtaining links from other quality web sites is the key to building your site’s

Link Popularity score, which is a VERY important factor when search engines such as Google rank your web site. A combination of all these things will get your site listed at the search engines and get people visiting your site.

See some of the

results we have had in the organic
search engine listings for some of our legal clients.