Google Inc. announced today it was dropping plans to provide some ads on Yahoo search results pages and publisher sites, laying to rest fears that the partnership would increase Google’s dominance in search marketing and lead to higher prices on pay-per-click ads. Since announcing plans for the partnership in June, Google and Yahoo Inc. have [...]
Read MoreGoogle Traffic Estimator – This tool estimates the number of Google AdWords ad clicks and bid prices for the top ad position. This tool offers quite rough estimates, but should be decent at estimating relative search volume and ad budget requirements. It gives you a general idea of how expensive certain keywords are to be [...]
Read MoreNegative keywords are basically keywords you don’t want showing up for searches that bring up your ad. So if you were bidding on the broad match term of New York Lawyers, your sites ad could come up for many different variations of that term. If your law firm doesn’t handle personal injury cases, then it [...]
Read MoreFrom Google Adwords as of 4/01/08 Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads. Based on feedback from both our advertisers and users, and consistent with our [...]
Read MoreUsually when I take over pay per click accounts, the person is usually overpaying for visitors to their sites. Ive had many occasions where the person is paying $20 or more to much per click, usually because they set one high amount for their max bid on all keywords. If you say you will bid [...]
Read MoreGoogle adwords is by far the best place to bid on keywords for your legal practice BUT you have to be very careful that you don’t overbid. I have had more then one lawyer who has paid 10 times the amount per click then they had to. Some people are under the impression that the [...]
Read MoreSearch Ads on Google Mobile Search pages Your text ads may appear on mobile browsers when users search Google from a mobile phone. When users see these ads, they can click the link to your website. Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when [...]
Read MoreInvalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google’s Shuman Ghosemajumder. Google advertisers have been clamoring for a [...]
Read MoreGoogle has added a new budget option, so that you can choose to either show your ads evenly over the course of a day, or a new accelerated option, which will show your ads as much as possible, until your daily budget is reached. This will explain why sometimes your ads wont show up when [...]
Read MoreNew! AdWords site demographics. Google now has a way to target specific groups of people to focus your legal adwords campaigns on. I will test it out and blog about the best ways a law firm can take advantage of this new feature. From Google Adwords…. Want to reach 18-24 year-olds, or women with children? [...]
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