Getting The Most Bang For Your Buck With Google Adwords

Setting up a Google adwords Pay Per Click account is easy.  Getting the best value from it is not.  Ive had many clients who have just setup a few basics and not paid attention to their campaigns and as a result have overpaid for keywords that sometimes aren't even that relevant to their legal practice.…

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Google Adwords For Lawyers

What is Google AdWords? This is Googles pay per click program. If you type in a search term like "Chicago Lawyers" and click search, two types of search results come up: on the left and below the search box are the organic search results that are also known as natural or free results and on…

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Google Aborts Yahoo deal That Sparked Fears of rising PPC Costs

Google Inc. announced today it was dropping plans to provide some ads on Yahoo search results pages and publisher sites, laying to rest fears that the partnership would increase Google’s dominance in search marketing and lead to higher prices on pay-per-click ads. Since announcing plans for the partnership in June, Google and Yahoo Inc. have…

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Handy Google Traffic Estimator Tool

Google Traffic Estimator – This tool estimates the number of Google AdWords ad clicks and bid prices for the top ad position. This tool offers quite rough estimates, but should be decent at estimating relative search volume and ad budget requirements. It gives you a general idea of how expensive certain keywords are to be…

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Google Adwords – Adding "Negative" Keywords

Negative keywords are basically keywords you don’t want showing up for searches that bring up your ad.  So if you were bidding on the broad match term of New York Lawyers, your sites ad could come up for many different variations of that term.   If your law firm doesn’t handle personal injury cases, then it…

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Change to Google Adwords URL Policy

From Google Adwords as of 4/01/08 Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads. Based on feedback from both our advertisers and users, and consistent with our…

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Google Adwords Can be Very Expensive

Google adwords is by far the best place to bid on keywords for your legal practice BUT you have to be very careful that you don’t overbid.  I have had more then one lawyer who has paid 10 times the amount per click then they had to. Some people are under the impression that the…

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