Author Archive
New Google research: Reaching your audience effectively with YouTube TrueView Ads
February 21st, 2012 | 
Author: Legal SEO
Author: Legal SEO
With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights into TrueView Video Ads, the family of YouTube ad formats that give viewers choice and control over which advertisers’ messages they want to see and when.
Some of the best findings from our study include:
- 8 of 10 viewers preferred TrueView to standard in-stream ads
- 9 of 10 viewers thought TrueView created a better viewing environment
- 8 of 10 viewers thought the skip button was very clear
- Only 1 viewer in 10 always skips ads
Other results give insight into how advertisers can make their TrueView ads even more effective so that viewers watch, not skip, their ads. Based on the research, here are some of the best ways to make your TrueView ads stickier:
Make great ads that people want to watch and that spark their curiosity.
Viewers have the option to skip a TrueView in-stream ad after five seconds, so piquing their interest quickly is important. By far the most popular survey response from people who chose to watch an ad was this one: “I was curious to see what the ad was for.” Attention-grabbing openers and humor also keep people watching.
Include branding in those first seconds.
TrueView advertisers pay only when people actually watch their ads. They’re buying real value, not paying per impression. So, insert your logo or brand name in the first five seconds—which cost you nothing if the viewer doesn’t keep watching. Enjoy those free impressions!
Include new, different information in your TrueView ad if it’s been airing on TV.
In our study, we found that seeing ads on TV affected whether viewers later skipped those same ads on YouTube. To keep them engaged across multiple screens, be sure to provide new product information in the TrueView ad messaging and make it personally relevant to the viewer. Check out this case study from HGTV for great ideas on tweaking and optimizing your TrueView ad.
To read full details of the study and get more tips about creating effective TrueView ads, visit Think Insights.
Legal Website Design – New Lawyer Website
December 11th, 2011 |
Author: Legal SEO
Author: Legal SEO
NEW LEGAL WEB SITE DESIGN – Chicago Illinois Lawyers
Here is a site redesign for a Chicago, IL law firm. We upgraded the firms old site from a basic HTML site to a wordpress CMS site so the lawyers can easily make edits to the site.
Horowitz & Weinstein is a Chicago law firm with a history that has evolved over the past 31 years. We represent a broad range of local and international businesses and individuals solving their complex legal problems and litigating their difficult disputes.
We updated the firms content and reorganized the practice areas. We added a twitter feed for the firms multiple twitter accounts, added a contact form and then an RSS feed from the firms tax law blog.
Visit the Chicago Attorneys to view site.
If your law practice needs a new legal website design or need assistance with your legal Internet marketing campaigns, contact Lawyers Court today for all your legal web marketing and design needs.
Search Engine Optimization
SEO is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion and pay per click.