Change to Google Adwords URL Policy

From Google Adwords as of 4/01/08



Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

Based on feedback from both our advertisers and users, and consistent with our efforts to present relevant results, we'll no longer allow certain exceptions to our display URL policy. These include, but aren't limited to, redirects and vanity URLs. In line with our existing policy, we'll continue to require that your ad's display URL matches its destination URL (the URL of your landing page). This policy will be strictly enforced for new ads, regardless of previous exceptions.

While no immediate action will be taken on existing ads, we encourage you to make the necessary changes to all ads within your account. This will ensure that your ads run without being disrupted by future disapprovals related to this policy enforcement.

For further details visit Google adwords

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