Legal Search Marketing Blog

Google Adwords ads appearing on Mobile Devices

Search Ads on Google Mobile Search pages

Your text ads may appear on mobile browsers when users search Google from a mobile phone. When users see these ads, they can click the link to your website. Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser. Your website's landing page may also be adapted so that it's better displayed on mobile phones that do not have rich internet browsers, thereby enhancing the overall web experience for you and your potential customers.

How do my search ads appear on mobile devices?

Your text ads may appear on mobile browsers when users search Google from a mobile phone. When users see these ads, they can click the link to your website. Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser. Your website's landing page may also be adapted so that it's better displayed on mobile phones that do not have rich internet browsers, thereby enhancing the overall web experience for you and your potential customers.

To see what your landing page looks like on mobile phones, click the 'Preview' link at the bottom of the "Performance Data: Search Ads on Google Mobile Search" page and type in your URL in the blank field. Click 'Go' to finish and see the result.

Your text ads have an opportunity to reach a wider base of potential customers for free. Ads running on Google Mobile Search pages can:

• Provide another way to drive revenue - the mobile version of your text ads offer yet another way to connect your business to customers.
• Read and interpret performance statistics for text ads running on Google Mobile Search pages.
• Reach over 200 million US mobile phone subscribers that are looking to connect with your business while they’re on the go and away from their computers.
• Drive more traffic to your site

You won't be charged for the clicks you receive on these text ads until after November 18th. Running these ads until the end date may give you more performance data, which can in turn give you more insight on whether you want to run search ads on Google Mobile Search pages after November 18th.

Read more at Google

Getting Good Google Organic Listings Takes Time

Getting top 10 rankings at the search engines in the organic results is one of the best ways to drive focused traffic to your website.   Google is by far the most important of the search engines, and also the hardest to achieve success with. 

You MUST be patient with Google, especially when you have a new website. Some lawyers think you can just put up a site and get listed in the top 10 for competitve keywords within months, that is just not true. 

It can usually take 6 months or longer in order to get good results and thats only if your site is fully optimized, has solid content, is search engine friendly and you get links to your site from other well ranked sites and directories.

Even then it can take some time to crack the top 10 but if you keep creating good content and are patient, it can really pay off with top 10 rankings for keywords that would cost you $1-10 per click at the pay per click search engines.

If you dont have the patience to wait, then you can always do pay per click marketing as well, and thats usually a good idea when first launching a website.   You can also buy links from other sites and this can speed up the time it takes to get well ranked but in the long run, the key is creating new content that focuses on your main keywords and getting links from other sites. 

Its key to have someone monitor and maintain your site if your serious about getting top 10 organic results.