Legal Search Marketing Blog

Google Print Ads - Advertise in Local Newspapers

In the Google adwords program, they recently introduced a way to advertise your business on local radio stations. Now they have added Print Ad as an option in your adwords account. This will allow you to advertise in different newspapers around the country.

Ive taken a look at the program and it seems like a really good way to easily advertise in different newspapers but the one thing I noticed is it's VERY expensive. They have a good system that allows you to offer whatever amount you want and the newspaper can accept it but odds are unless you offer an amount close to the suggested price, it won't get accepted.

You also have to have an add, they give you the option of hiring a professional to create an ad but that will cost you additional money.

Google Print Ads makes newspaper advertising easy and affordable. Here's how it works:

Select newspapers, sections, and ad size Easily choose from hundreds of local and nationwide newspapers. For each newspaper, pick a section and tell us which days of the week your ad should appear. Set your own price With our offer-based bidding system, you decide how much you'd like to offer newspapers to display your ad. The more you offer, the better the chances your offer will be accepted. Upload your ad and start your campaign If you don't have a print ad ready, let us connect you to a professional who can create the perfect ad for you. Once newspapers run your ad, you can track conversions and performance reports to determine which ads were the most effective. Read more at Google

Rapper 50 Cent Sues in New York over Internet ad

Rapper 50 cent on Friday sued Internet advertising company Traffix Inc. for using his image without permission in the graphic "Shoot the Rapper" ad, which he says promotes violence and threatens his safety.

The lawsuit, filed in New York State Court seeks a minimum of $1 million in damages.

The "vile, tasteless and despicable" use of 50 Cent's image was "completely unauthorized" and "quite literally calls for violence against" him, the lawsuit says.

Google Results Good, But Not Good Enough?

Google reported its second-quarter results yesterday, which showed rapid revenue growth and strength in its business. Unfortunately for Google, expenses rose more than analysts expected, and profits fell short of expectations.

The news sent investors scurrying in after-hours trading, according to the New York Times 

"The company spent too much, as they said they might some day," Jordan Rohan, an analyst with RBC Capital Markets, told the Times. "It wasn’t a bad quarter. It was a quarter where the analysts’ models need to be reset at a slightly lower level of profitability, and that hadn’t happened in a while."

Google attributed much of its overspending in the quarter to operating expenses, including payroll expenses for 1548 new hires and a revamping of its bonus plan.

"We ended up somewhat higher on our headcount expenses than we planned," CEO Eric Schmidt said on the investor call. "We will watch it, we will adjust, we will be opportunistic but we are going to be careful about that."

Google reported revenues of $3.87 billion for the quarter ended June 30, 2007, an increase of 58% compared to the second quarter of 2006 and an increase of 6% compared to the first quarter of 2007.

In the second quarter of 2007 ending June 30, Google-owned sites generated $2.49 billion, 74 percent higher than the $1.43 billion gathered the same quarter of '06. Its AdSense network sites garnered $1.35 billion in Q2, a 36 percent leap over second quarter 2006.

Paid clicks revenues saw a boost, too, rising about 47 percent since the same period last year. Paid clicks represent the aggregate number of clicks related to ads served on Google sites and AdSense partner sites.

source

Google Lawyers Who Blog

A new blog offers a glimpse into the thoughts of attorneys at one of Silicon Valley's most influential companies. Google's new public policy blog made its public debut June 18, though contributors have been internally posting to it since April.

The googlepublicpolicy.blogspot.com site broadcasts the company's opinions on a variety of issues, including privacy, so-called "net neutrality," H-1B visas, patent reform and copyright protection -- all subjects in which Google has found itself tangled in recent years.

"We're seeking to do public policy advocacy in a Googley way," Andrew McLaughlin, the company's director of public policy and government affairs, wrote in the first public posting. "Yes, we're a multinational corporation that argues for our positions before officials, legislators, and opinion leaders. At the same time, we want our users to be part of the effort."

The blog also offers a chance to hear from some of the legal muscle behind the company.

Unfortunately, there's not much in the way of juicy, behind-the-scenes gossip. It's pretty serious stuff.

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