Legal Search Marketing Blog

New Yahoo Search Marketing PPC

Ive started using the new Yahoo search marketing system and think overall its a big improvement over the prior setup.  Its more like Googles adwords program, just not as good or without all the traffic! 

The one thing I did notice though is that they don't automatically set any daily limits for your different campaigns and in some cases the adjustments of keywords and bids can indeed drive more traffic but at a high cost and if you dont have any daily limits setup, you can pay a lot more money then you might want to. 

Overall its a better system and I would suggest anyone who is going pay per click advertising use both Google adwords and Yahoo search marketing.

Topix.net buys .com domain, worries about Google rankings

Kevin Delaney of The Wall Street Journal Online reports that Topix.net, the news search site owned by Gannett, McClatchy and Tribune, has bought its .com domain after paying a Canadian company $1 million.

About 50% of the visits to Topix come from search engines, and about 90% of that comes from Google. So, Topix plans to run its site at both Topix.net and Topix.com for awhile, in order to get over any unpredictabilities in Google and other search engine results.

You have to be careful when switching over domain names and it has to be done right. It can take some time to get it all working, but I have moved over a number of lawfirm websites from one domain name to another. 

Click Fraud Article

John Marshall and Eric Enge Talk About Click Fraud

Clicktracks is well known as a significant player in the analytics space, and is in particular well known for the click fraud analysis tools that they provide to their clients as part of that package. Recently the Clicktracks CEO, John Marshall, and I spoke about click fraud in a podcast we did together.

John provides an excellent overview of what click fraud really is, how pervasive it is, and what the search engines are doing about it. For example, John outlines that click fraud affects sites in a very random manner, where some sites are hit very hard by it, and others not at all. John also indicates that the problem is much worse in very competitive markets.

When I asked John if the search engines were doing enough to combat click fraud, he provided an answer that will surprise most people (the answer was "yes"). John is not minimizing click fraud when he says this. He is simply saying that it is incumbent on the advertiser to play an active role in combatting click fraud as well.

Click fraud does exist and you have to monitor your pay per click campaigns and pay attention, otherwise your going to wind up paying a lot more in the long run. 

The better investment for the long run is to make sure your website is setup to be well ranked in the organic listings. No need to worry about click fraud then!

SOURCE: Search Engine Watch

Google Shares More Click Fraud Numbers

Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder.

Google advertisers have been clamoring for a hard number to put on click fraud for years, but Google has been unwilling to share specifics. The company has often said that revealing too much would make it easier for fraudsters to take advantage of the system, which has frustrated advertisers who want to know where their money is going.

This revelation is the latest in a series of moves designed to offer more transparency to advertisers, Ghosemajumder said. Google has come under fire from lawsuits, click fraud reporting firms, and advertisers in recent months, all looking for more granular details on the level of invalid clicks occurring in the AdWords system.

Google is also undertaking several more click fraud-related initiatives in coming months. Among these are IP Filtering capabilities for advertisers, enhanced invalid click reports, educational initiatives, and an improved reporting format. The first three initiatives are expected to roll out this month, while the improved reporting format will come later this year, he said.

SOURCE: Search Engine Watch