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December 29, 2006

Internet Research Tools

Good blog post from Law.com about tools that are available online to locate personal information on people.

Here are examples of how you can use Web sites to find people or to learn about their background:

  • Social networking: Trying to track down someone's address and you've had no luck using their name? Consider tracking them through teenage children's names by visiting social network sites like myspace.com or www.facebook.com.

    These types of sites are now even sprouting up for boomers and elders, as evidenced by www.eons.com. Visit it to learn if the person you are trying to track has a profile.

    Social networking sites are not the only place people are posting personal information about themselves. A family law attorney recently shared an anecdote about the embarrassing information that her client posted to an online dating site discovered by the other side. To dig up dirt, see sites such as match.com or jdate.com.

    Classmates.com is not just for reconnecting with your long lost classmate. It's the secret weapon of many private investigators. Search by a woman's maiden name and you might discover her married name. Search by a company's name and date range to identify people who worked at the company where your client was sexually harassed. You just might find a willing witness.

  • Blogs: If you need to learn about someone's background, cell phone or fax number, read their blog. People typically add personal information to their blogs, not to mention provide a taste of their personality. For example, judging from the entries on a well-known lawyer's blog, he clearly has a dry sense of humor. This is something you would not learn from his profile at his traditional law firm Web site. Look for blogs at search.blogger.com.

  • Podcasts: What better way to learn about someone than listening to their podcast? You might learn about the opposition expert's real opinion as you listen. Search for general topic podcasts at Ipodder, www.ipodder.org and legal topic podcasts at The Blogs of Law, www.theblogsoflaw.com.

  • PowerPoint presentations: Some expert witnesses' Microsoft PowerPoint presentations from conferences get posted to their Web site or the conference Web site. You may not only be able to learn what that person really thinks by viewing PowerPoints online, but by looking in the editing mode, you can read their notes.

    Find PowerPoints by using the Advanced Menu on Google (or Yahoo), entering a person's name into the search box and then limiting your results to the file format PPT.

    Better yet, is there some inside information you could retrieve from a corporate presentation posted online? Inside information from Google Inc. was uncovered this way. Locate someone's PowerPoint presentation by searching at www.google.com/advanced_search.

  • Google Groups: Is your client -- the one who was involved in an automobile accident -- on methadone? Do you believe another client had no notice until November 2002 that his company's product was defective? Take a walk through the community of Google Groups to see if your client publicly discussed his woes in a discussion group, or if others are discussing your client's products. The results might change your case strategy.

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December 13, 2006

Latest Legal Web Design

Updating your legal website can be a good idea for multiple reasons. For one its a good idea to upgrade the look of your site if you havent done so in many years. Its also a good time to update the content within the site and make sure everything is up to date, which can then also help your search engine rankings.

We have done a new redesign for the Law offices of Stephen Frailich. The new site is a breast implant litigation website and has a number of new features, some additional pages and some flash animation logos. 

Its a good idea to make sure that you keep the same page names when you have the new site created, especially if those pages come up in the search engine listings. This site is ranked in the top 10 for most all breast implant litigation and dow corning lawyer terms.

December 04, 2006

Importance of the Meta Description Tag

I saw a couple of posts today including one by Bruce Clay talking about a Google Group post by Vanessa Fox talking about the importance of the meta description tag.

"   Looking at your site in the search results, it appears that your pages would be well served by meta description tags. For most queries, the generated snippet is based on where the query terms are found on the page, and in those cases, your results are fine. But for some more generic queries, where a logical snippet isn't found in the text, the generated snippet seems to be coming from the first bits of text from the page -- in this case, boilerplate navigation that is the same for every page."

Ive always felt that the description meta tag was very valuable because of the fact that Google will use it to describe your site in the search results and it also may possibly add to your overall search score, I think it does.

Its important to see that she says that Google goes for "logical" page content but for some generic queries, they're using the first bit of text on your page. If you don't have a Meta data section, that first text is often your site-wide navigation and suddenly all your pages look duplicate.

Bruce Clay pointed out an important fact about duplicate content....

"By the way, the same problem with duplicate pages can happen if you do have a Description tag but you don't bother to make it unique to the page that it's on. Having the same Description tag on every page is duplicate content."

SO the bottom line is that its very important to have unique description meta tags on each page within your site. 

Latest Legal Web Design

The latest legal web site we have created is a Elder Law legal site located at http://www.seattlenursinghomeabuse.com.

This is another example of creating a mini site or 2nd site that focuses on a specific practice area and a specific set of keywords.  Creating multiple sites can have a number of benefits including getting multiple sites listed in the search engine results and creating multiple links between the sites. 

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