Legal Search Marketing Blog

Keyword Discovery New Databases

Keyword Discovery.com has added a few new features and databases of keyword information including one for UK only keywords and one for shopping related keywords.    Keyword research is very important to the overall optimization of your website and keyword discovery is one of the best places to get keyword data.

27 Sep 2006 - NEW!!! Shopping and UK Keyword Databases

1. UK Regional Keyword Database.
   Finally a premium UK only keyword database from searches performed on UK search engines, without rank and PPC skews.
2. Shopping Keyword Database.
   This new database gives you the ability to research keywords based on Shopping searches performed on sites such as Amazon, Bizrate, Buy, Froogle, NextTag, Shopping and many others.

Local Search Gains Momentum

Comscore released results showing the growth of the Local search market. Its important that your lawfirm is listed with  the Google Local and Yahoo Local programs, its another way that users are looking for businesses online.

"Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer."

ComScore Networks, a leader in measuring the digital age, today released the results of an analysis revealing the size and growth of the U.S. local search market.

Local search is defined as searches conducted by consumers on the local or directory (Yellow Pages) sections of leading search sites, and other searches identified as having local intent.

According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent.

Updating your firms web site

Many law firms never update their legal web sites with new content or news about the firm. Its always a good idea to add new content to your site on a regular basis, because not only does this help the user experience and provide new information about your firm, but its also good for search engine ranking purposes. 

Search engines like Google will favor sites that update content on a regular basis. So the more content and pages you can create of pertinent information related to your legal practice, the better your site should perform at the search engines.

Adding content is not the only thing you need to do in order to rank well at the search engines but it can make a difference if you have prepared and optimized your site for the search engines.

Making Money with Your Blog from A to Z

Good post from Steve Rubel of Micro Persuasion about different ways to make money from your Blog.