Study: Top 4 Percent of Queries Matter Most

ClickZ takes a look at a new WebSideStory study that concludes the top 4% of site search keywords account for more than half of all site search queries.

Optimizing a site for the top 4 percent of search queries will improve site search results for half of all searchers, according to a study by the Patricia Seybold Group using anonymous data from WebSideStory's clients.

According to the April 2006 data, just 4 percent of all unique search queries made up more than half of all site searches. For e-commerce sites, the number of unique queries fell to just 2 percent.