Legal Search Marketing Blog

New Google Adwords Ad Delivery Options

Google has added a new budget option, so that you can choose to either show your ads evenly over the course of a day, or a new accelerated option, which will show your ads as much as possible, until your daily budget is reached.

This will explain why sometimes your ads wont show up when you do a search. Its either that your budget has been reached, or your ads are just not being shown all the time.

Which ad delivery option is best for my campaign?

When you select a budget for your campaign, you can choose standard or accelerated delivery for your ads. This choice will affect how quickly your ads are shown each day, but in each case your selected budget will apply. To learn more about budgets, click here.

Standard delivery

This option is automatically selected for you, and is best if you want your ads to reach a wide range of users over the course of the day. We'll spread your ad impressions across the day to make sure you don't accrue all of your clicks early on. However, if your budget is set below the system-recommended budget, your ads may not receive all possible impressions.

For example, if you want to spend US$30.00 over 30 days, your daily budget would be US$1.00. With standard delivery, your ads would appear throughout the day, from 12:00 a.m. to 11:59 p.m.. If your system-recommended daily budget is US$3.00, you may receive only one third of all impressions possible during that time.

Accelerated delivery

This option is best if you want to increase the likelihood of spending your full budget each day. We'll display your ads as often as possible until your budget is reached. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions.

For example, you might choose to spend US$30.00 over the next 30 days, with a daily budget of US$1.00. If your system-recommended daily budget is US$3.00, you may receive all possible impressions until your budget is reached. Therefore, you could spend your entire budget between 12:00 a.m. and 8:00 a.m.. In this case, your ads wouldn't appear again until 12:00 a.m. the next day.

First Amendment Applies to Internet

Great news for bloggers worldwide:

SAN FRANCISCO, May 26 — A California appeals court ruled Friday that online reporters are protected by the same confidentiality laws that protect traditional journalists, striking a blow to efforts by Apple Computer to identify people who leaked confidential company data.The three-judge panel in San Jose overturned a trial court's ruling last year that to protect its trade secrets, Apple was entitled to know the source of leaked data published online. The appeals court also ruled that a subpoena issued by Apple to obtain electronic communications and materials from an Internet service provider was unenforceable.

The 96 page PDF of the court's ruling is online here.

Keyword Tools

Knowing what keywords people are typing is an important part of search engine optimization. I use a number of different keyword tools including Wordtracker but recently started to use a new keyword software program called Keyword Discovery and Im very impressed.

Its probably the best program out there to discover what keywords users are typing in the search engines and it helps you to come up with many additional keywords including mis-spellings of words.  Keyword research should be part of every online law firm web site marketing campaign.

Updated Blog Design

Welcome to the updated version of the Legal Search Marketing Blog! Ive been away on business the last couple of weeks but did manage to update the design of the blog and will be making some updates over the next week related to law firm online marketing.

Yahoo Unveils Public Details Of "Panama" Ad System Upgrade

Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly.

You won't find the new system or features in place today. Instead, all that's happened today is that Yahoo is giving the many ad management companies and others who programmatically access the Yahoo system through APIs more information on how things will work, so they can start building support.

The system itself won't start changing until the third quarter of this year, sometime between July and September, Yahoo says. The switch will mean that you'll be able to build campaigns of multiple ads linked to multiple keywords. But the ranking system won't change. Those campaigns paying the most money per click will still come up tops first.

SOURCE: Search Engine Watch