Yahoo! Search Marketing Eliminates Minimum Spend

Yahoo Search Marketing, formely Overture, has eliminated the $20 monthly minimum spending requirement for the pay per click Sponsored Search.

This is a good thing because for some lawyers, they only need to bid on certain geographic specific keyphrases that arent that expensive and dont have much competition. So now lawyers who may have been hesitant because of the minimum requirement can now choose to spend as much or as little as they like, with no minimum to meet.