Legal Search Marketing Blog

New Google Video Beta Site

Google has launched a new video search engine. Info from the Google Video Blog...

Our mission is to organize the world's information, and that includes video. Google Video offers viewers a way to see material from archived TV programs, educational videos, personal productions and more.

Just type in your search term (for instance, ipod or Napa Valley) or do a more advanced search (for instance, title:nightline) and Google Video will search the closed captioning and text descriptions of all the videos in our archive for relevant results. Click on a video title on your results page and you can view still images from the video and, where a transcript is available, short snippets of transcript text.

How The Google Jagger Dance Is Treating People

Jim Boykin has a great search marketing blog and has a current poll going asking people how the new Jagger Dance has treated  them and the results are below. 

Rotten is leading great but this is usually the case after Google makes a big update. I voted for great but thats an overall grade because some of my sites have gone up, some down and most have stayed the same.

How is the Jagger Dance (The Google October Update) treating you so far?
Rotten	35%
Great	26%
No change	21%
Not good	12%
Good	7%
Total Votes: 43

Yahoo! Search Marketing Eliminates Minimum Spend

Yahoo Search Marketing, formely Overture, has eliminated the $20 monthly minimum spending requirement for the pay per click Sponsored Search.

This is a good thing because for some lawyers, they only need to bid on certain geographic specific keyphrases that arent that expensive and dont have much competition. So now lawyers who may have been hesitant because of the minimum requirement can now choose to spend as much or as little as they like, with no minimum to meet.

Latest Google Update - Update JAGGER

Google has once again updated its indexed causing many websites to flucuate in rankings, backlinks and pagerank score. Googles Matt Cutts has good information on his blog about this latest Google update.

I dont see that much change in my sites. I see some movement in page rank and link totals but not much else, so far.  Usually you dont have to worry about your site just disapearing, as long as you have a good site that follows the Google guidelines.

Create A Sitemap For Your Legal Website

LEGAL SITE TIP OF THE WEEK - CREATE A SITEMAP PAGE

Ive noticed a lot of law firm web sites do NOT have a sitemap page. Its always a good idea to have a sitemap for your website because its gives the user an easy way to navigate your site and it also makes it easier for the search engines to index all of the pages within your site.

A sitemap page is like a table of contents page and its a place to list all of the links within your site on one page.

GOOGLE SITEMAPS

Google Sitemaps is a service that allows webmasters to submit an XML map of their site containing information such as change frequency, priority, date created and more. This is different then having a sitemap that all the users can see but its also a very good idea.

Yahoo! Joins AOL Chase

Yahoo has joined the whirlwind courtship of AOL reports the Street.com. Yahoo is joining Microsoft, Google, and Comcast and making a play for at least a portion of AOL.

Talking With Google's Matt Cutts

Great interview of Googles Matt Cutts that covers a number of topics including the fact that nobody can guarantee a top ranking on Google and that you should ask for SEO references when hiring a SEO firm. A number of other great tips for people interested in being listed on Google, which is basically everyone!

MSN adCenter Pilot Program Opening In US

Search engine watch reports that MSN is opening its pay per click program and is now looking for takers. The pilot is invite only, but you can hope to get picked by signing-up here. 

The sponsored ads will rotate in on a portion (25 percent) of MSN's pages, with the rest still coming from Yahoo Search Marketing/Overture.

Sun, Google In Software Distribution Pact

MOUNTAIN VIEW, California (Reuters) - Google Inc. will promote Sun Microsystems Inc.'s word processing and office software products in an alliance announced on Tuesday that could mark a first step toward challenging Microsoft Corp's dominance of the computer users' desktops.

Source: Yahoo News

Tune Up Your Google Adwords Campaign

Tune Your Google Ad Campaign from Kevin Lee at ClickZ provides a lot of useful tips, especially for those who have not updated your adwords campagins for awhile.  It can really make a difference in your campaign when you monitor and tweak your keywords.

Ive tweaked many clients Google Adword campaigns and it has always resulted in a substantial savings in money. Its important to have someone monitor the campaigns, especially if your bidding on expensive keywords or have multiple campaigns running.