MSN Paid Search Details Emerge

ZDNet Asia reports on MSN Paid Search that details the launch in Singapore, with France to follow and a MSN Keywords pilot in the US in October. 

According to Eva Balan, MSN's international marketing manager for MSN adCenter, advertisers pay a one-time subscription fee of S$5 (US$3) for MSN Keywords.

For each keyword, they bid a minimum of S$0.10 and pay for the number of times search users click on their advertisements, which appear as sponsored links alongside search results. The placement of the links will depend on the bid price, click-through rate as well as the types of user profiles captured by the system.