Canadian law firm updates clients via RSS

Ron Friedmann reports that Clark Wilson of Vancouver is offering RSS feeds for its publications. Friedmann exhorts more firms to jump on the blogging bandwagon:

"Law firms have many options to 'touch' clients digitally: blogs, RSS feeds, Webinars, streaming video, and podcasts. It surprises me that more firms are not opting to experiment with these. Given that firms already generate a lot of content, the marginal cost to distribute in channels other than print and e-mail that might be more appealing to many readers (including clients and prospects) is relatively low ..."

SOURCE: LAW.com Blog